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Mind map

Social Groups alterntive

shan_neal English

Mind map on social groups alternative: alternatives, leading edge, internet culture and influential brands

Mind map: social groups alternative

Map content

Social Groups alterntive

  1. Alternatives

    • These are opposite to mainstream and what it stands for
      • This means that they would watch our productions since its aimed at a niche audience so they are more likey to watch it because the mainsteeam wouldn't.
    • Internet culture means the alternative hasn't been so accessible
      • This again means it'll appeal to them due to social media as they may share this so the alternatives might advertise this with their friend creating a wider audience.
        • Alternatives are a very large social group and are expanding especially in England so it'll attract more to watch our production.
  2. Leading Edge

    • Leaving for the here and now
      • So they'll watch our production as its new
    • They are very influential towards the cooler brands
    • They aim to be a head of the crowds
      • This means they will want to be one of the first to watch it
        • After they may use social media to blog about it after attracting more views to our production

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shan_neal
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