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Consumer Information and Decision Making

Description

Home Economics Mind Map on Consumer Information and Decision Making, created by meganki123 on 10/12/2013.
meganki123
Mind Map by meganki123, updated more than 1 year ago
meganki123
Created by meganki123 almost 9 years ago
18
1

Resource summary

Consumer Information and Decision Making
  1. Sources of Consumer Information
    1. advertising
      1. showrooms/ exhibitions
        1. salespeople
          1. TV/radio
            1. manufacturer's leafles
              1. other consumers
                1. magazines/ newspapers
                2. Factors which influence our decision
                  1. internal factors
                    1. personal preferences
                      1. personal values
                        1. needs
                        2. external factors
                          1. advertising/marketing
                            1. peers/friends
                              1. family
                                1. price/cost
                                  1. fashion
                                    1. salespeople
                                      1. time
                                    2. Why do consumers need to be informed?
                                      1. help them make wise decisions about goods and services
                                        1. ensure that they get value for money
                                          1. understand the laws which protect the consumer
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