E-commerce: Digital Markets, Digital Goods

E-commerce: Digital Markets, Digital Goods

1. What Are The Unique Features of E-commerce, Digital Markets, and Digital Goods?

   • E-commerce Today
   • The New E-commerce: Social, Mobile, Local
     • From Eyeballs to Conversations: Conversational Commerce
     • From the Desktop to the Smartphone
   • Why E-commerce Is Different
     • Ubiquity
     • Global Reach
     • Universal Standards
     • Richness
     • Interactivity
     • Information Density
     • Personalization/Customization
     • Social Technology: User Content Generation and Social Networking
   • Key Concepts in E-commerce: Digital Markets and Digital Goods in a Global Marketplace
     • Digital Goods

2. What Are The Principal E-commerce Business and Revenue Model

   • Types of E-commerce
     • Business-to-consumer (B2C)
     • Business-to-business (B2B)
     • Consumer-to-consumer (C2C)
   • E-commerce Business Models
     • Portal
     • E-tailer
     • Content Provider
     • Transaction Broker
     • Market Creator
     • Service Provider
     • Community Provider (Social Networks)
   • E-commerce Revenue Models
     • Advertising Revenue Model
     • Sales Revenue Model
     • Subscription Revenue Model
     • Free/Freemium Revenue Model
     • Transaction Fee Revenue Model
     • Affiliate Revenue Model

3. How has e-commerce transformed marketing?

   • Behavioral Targeting
   • Social E-commerce and Social Network Marketing
     • The Wisdom of Crowds

4. How has e-commerce affected business-to-business transactions?

   • Electronic Data Interchange (EDI)
   • New Ways of B2B Buying and Selling

5. What is the role of m-commerce in business, and what are the most important m-commerce applications?

   • Location-Based Services and Applications
   • Other Mobile Commerce Services

6. What issues must be addressed when building an e-commerce presence?

   • Develop an E-commerce Presence Map
   • Develop a Timeline: Milestones