E-commerce Business Models

Start with types of e-commerce

Begin with Types of E-Commerce to look at transactions between businesses and sales to customers. Its examples give you a starting point for distinguishing business-to-business and business-to-consumer activity. As you read, note who is involved in each type of transaction.

Then explore Modalities of electronic commerce, which also covers consumer-to-consumer activity. Compare the terms on the maps and make a short description of each type in your own words. Teachers can use the maps as material for a discussion about the differences.

Move on to models and retailing

Revenue Models in ecommerce includes business-to-business e-commerce and its supporting architecture, with references to logistics and application service providers. Use it to look beyond the names of transaction types and consider the elements shown around them.

The flashcard deck on electronic retailing introduces e-tailers, virtual retailers and click-and-mortar retailers. Study the terms alongside the mind maps, paying attention to how each resource describes an e-commerce activity. The deck also mentions travel, tourism and the internet job market.

Use maps to check connections

E-commerce: Digital Markets, Digital Goods brings together questions about features of e-commerce and its business and revenue models. Another mind map covers features such as interactivity, global reach and the use of video, audio and text. Use these maps to connect model terms with the features described in the resources.

A free account lets you make your own quizzes, mind maps, flashcards and notes and save quiz scores. If you make a quiz from a map, use it to check terms, then return to the map to review their connections.

Explore the unit

E-commerce Business Models is a section of the E-commerce unit in Marketing, advertising and sales. The resources on this page connect models and transaction types with wider features of e-commerce. Pick a map and follow a connection that interests you.