GCSE revision (Product Evolution)

GCSE revision (Product Evolution)

1. Reasons

   • The Mini was designed in 1959. It became and instant hit and was seen as a trend setter. Many celeberaties of the day owned one
   • Market-pull
     • This influenced on the needs/wants/demands of the consumer.
     • Consumer demand
       • Wants
       • Demands
       • Products are use friendly
       • Sophistigated
     • Create
       • In 2001 BMW re-designed and launched the New Mini and successfully created a new wave of consumer demand.

2. Technology-push

   • How companies have used technology to improve products to create consumer demand.
   • Reasons
     • Technologies
       • Use of robotics on the production line has reduced manufacturing times
     • Materials
       • Development of materials: stronger, lighter, cheaper etc.. This will also include smart materials
     • Techniquies
       • This might include manufacturing and production methods, such as just in time systems.
     • Cheaper
     • Function
       • The improved functionality of the project. This might include comfort, speed, fuel consumption etc...
     • Aesthetics
     • Sell
       • The market place has expanded as economies expand
     • Computerisation
       • The use of CAD/CAM, Robotics, 3D printing etc... This has reduced costs, production times, shortened manufacturing runs but has impacted on labour.

3. Development of the telephone

   • Alexander Graham Bell invented the telephone in 1876. Since then it has evolved into the current mobile phone.
   • Pull
     • Fashionable
       • The need to follow a trend.
     • Peer pressure
       • Peer pressure to keep up with trends and not seem out of place. Sometimes has an economic impact on those who cannot keep up with the change.
     • Consumer demand
       • Modern advertising, social media, internet shopping etc... means consumers can become aware of products easier.
     • Power
       • To control or influence other peoples reactions and thoughts.
       • Social media
     • Safety
       • Some people feel they are safer with a phone/product
     • Communication
       • The speed of communications has increased
   • Push
     • Multi-functional
     • Progressive marketing
       • Junk mail, targeted advertising on all platforms.
     • Texting
     • Applications
     • MP3 players
     • Camera
     • Internet
     • Computing power has increased
       • Phones have evolved into small computers as the memeory and the speed of micro chips has increased.

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