Mind Map by douglas.white, updated more than 1 year ago
Created by douglas.white over 6 years ago


A level PE (A2 PE) Mind Map on Sponsorship, created by douglas.white on 05/19/2015.

Resource summary

  1. Which athletes appeal to sponsors?
    1. Successful
      1. High performance quality
        1. Role model
          1. Attractive
            1. Good relationship with the fans
              1. Clean cut
                1. Scandal free
                  1. Male
                  2. Advantages to a company sponsoring an athlete/sport
                    1. Adds value to the brand
                      1. Brand stands out from the rest
                        1. Association with excellence
                          1. establishes community relations by sponsoring grass root sport
                            1. Hospitality to do business with clients
                              1. attract and retain staff
                              2. Disadvantages of sponsorship in sport
                                1. Uneven development across sport (male+ female)
                                  1. Popular sports gain higher media coverage and more sponsorship
                                    1. Can sometimes make sports change their format (one day cricket)
                                      1. Sponsors can withdraw when objectives are not being met
                                        1. Some products may promote unhealthy lifestyle
                                        2. Should athletes consider the nature of a sponsor's product?
                                          1. No
                                            1. They never asked to be a role model
                                              1. Unlikely that other forms of financial support would be available
                                                1. Financial needs override ethical objectives
                                                  1. Other companies may withdraw financial support
                                                  2. Yes
                                                    1. As a role model they have a social responsibilty
                                                      1. Product should suit nature of sport
                                                        1. Could bring criticism upon themselves and the sport
                                                      Show full summary Hide full summary


                                                      GCSE PE
                                                      Australia vs UK PE
                                                      Cal Jones
                                                      The Skeletal System - PE GCSE EdExcel
                                                      Unit 4: The Respiratory and Circulatory Systems
                                                      Cath Warriner
                                                      Unit 1: The Role of the Active Participant
                                                      Cath Warriner
                                                      WCC VCE PE: Energy Systems
                                                      Tim Hodge
                                                      SMART targets
                                                      Ben Kidner
                                                      Components of Fitness
                                                      Body conditioning, injuries, and preventing injury
                                                      Unit 5 : Health and Fitness
                                                      Cath Warriner
                                                      Unit 6: Principles of Training and Training methods
                                                      Cath Warriner