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Mind map

Buyer decision Process - Air B'N'B

Stewart Morrell English

Buyer decision Process - Air B'N'B

Map content

Buyer decision Process - Air B'N'B

Need recognition
- Information search
  - Evaluation of alternatives
    - Purchase decision
      - Post purchase behaviour
        Leave feedback
        Online
        Direct
        Word of mouth
        EWOM
      - Ease of purchase
      - Technology
      - Payment methods available
      - Security of data
    - Price
    - Facilities/services
    - Location
    - Feedback - review sites
    - Differentiation
  - Online
    - Ads
    - OTA
    - Social media
  - Travel agent
- Messaging
  - Vacation
  - Visiting friends/family
  - Work trip

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Description: Mind Map on Buyer decision Process - Air B'N'B, created by Stewart Morrell on 10/03/2021.
Created by: Stewart Morrell
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