Baddeley gave different lists of
words to four groups of
participants to remember
Group 1:
Acoustically similar
STM found hard to recall in order
Suggests we code
acoustically in STM
Group 2: Acoustically
dissimilar
Group 3: Semantically
similar
LTM found hard to
recall after 20 minutes
Suggests we code
semantically in LTM
Group 4: Semantically
dissimilar
Has separate memory stores which is
a strength and helps with the
understanding of MSM
A limitation is that it used
artifiial stimuli rather than
meaningful material
Capacity
Joseph Jacobs measured digit span in 1887
He would read out a digit order
containing 4 digits then add one each
time they got the sequence correct
Mean span for digits was 9.3 items and
the mean span for letters was 7.3
Although it is very old, it weas
replicated and his findings were
confirmed by Bopp and Verhaeghen in
2005
George Miller (1956) realised that most
things come in sevens (7 days, 7 notes on
music scale, 7 deadly sins)
Miller's Magic Number = 7-+2
Supports Jacobs initial findings
Also noted we could remember 5
words as easy as 5 letters and we do
this by chunking (grouping sets of
digits/letters together)
He may have overestimated the STM capacity as
Cowan (2001) reviewed other research and
concluded that the capacity is around 4+-1
Duration
Peterson and Peterson tested 24 students in 8 trials
Student given consonant syllable to
remember (such LRW)
Also given 3-digit number and
the student counted back in
threes until told to stop (299, 296, 293 etc)
Stopped at 3,6,9,12,15,18 seconds
to ask for consonant syllable
(retention interval)
After 3 seconds, average recall =
80% and after 18 seconds
average recall = 3%
Peterson and Peterson decided that the STM was
about 18 seconds unless we repeat the info
multiple times (verbal rehearsal)
The stimulus material was artificial as it was nonsensical syllables
but we do try remember meaningless material such as phone
numbers but it does not reflect day-to-day behaviour which means
the study lacked external validity
Harry Bahrick et al (1975) studied
392 American participants
between ages 17 and 74
Tested in photo-recognition
90% after 15 years
70% after 48 years
Tested in free recall
60% in 15 after 15 years
30% after 48 years
This shows that the LTM may last up to a lifetime for some material
It has high external validity as researchers have investigated
meaningful memories and when studies on LTM were
conducted with meaningless pictures the recall rates were
lower which suggests Bahrick's findings reflect a more 'real'
estimate of the duration of LTM