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Online services 2 Callum Pilling


Mind Map on Online services 2 Callum Pilling, created by i like dogs on 09/17/2015.
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Mind Map by i like dogs, updated more than 1 year ago
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Online services 2 Callum Pilling
  1. Pay-per-click advertising
    1. Pay-per-click (PPC) advertising is a form of online advertising
      1. It involves websites or web pages hosting ads for other companies. If a surfer clicks on an ad, they will be re-directed through to the advertiser’s website.
        1. The website or web page provider will receive a payment for every ad which is clicked on.
      2. Pay-per-click advertising uses what is known as an affiliate model . Advertisements or links to a company’s website are placed on other websites (affi liates) and in return the affi liate site receives a percentage of the income for any customer that clicks through.
        1. Google™ AdWords, Yahoo! Search Marketing and Microsoft ® adCenter are all big players in this fi eld.
        2. Affi liate model – An ‘affi liate’ website is one that is attached to another company’s website via a link. The affi liate website receives a percentage of the revenue for customers clicking through from their website to the other company’s website.
          1. Spam – Junk email where identical messages are sent to a number of recipients.
            1. unsolicited bulk emails – Emails that are sent to a large number of people who haven’t requested them.
        3. Email marketing
          1. Search engine results pages.
            1. Companies can register with the bigger search engines (Google™, Bing, Yahoo!)
              1. so that their websites appear high up in a list of keyword searches or pay for links that appear when a user does a search.
            2. Banner and pop-up advertisements.
              1. These are advertisements that appear at the top of web pages or pop up on web pages. These are often animated to capture attention.
              2. Email marketing
                1. Uses email to send advertisements to customers (both potential customers and existing customers).
                  1. However customers often see this type of marketing as spam if it is sent as unsolicited bulk emails
                2. Online advertising is becoming a very popular means of promoting products and events, but it isn’t always effective.
                  1. In order to ensure that online advertising is effective, companies need to make sure that it:
                    1. 1 Captures the attention of the target market through the use of design features (colour, layout, graphics, animation, e.g. in banner advertisement) and is easily accessible.
                      1. 2 Retains consumers’ interest. For example, by directing consumers to additional interactive information about a product, such as a video demonstration of a product. The speed with which the information loads is also important to make sure that consumers don’t lose interest
                3. Online Data storage
                  1. Data storage is another type of online service. Many organisations are providing facilities for you to store and back up your data on their computers, and to make fi les available to share with others.
                    1. The current term used for online data storage is ‘cloud storage’
                      1. Data backup is a method of making copies of fi les. These copies can then be retrieved if disaster recovery is needed.
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