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Target Audience

Description

thingy
hannah.long8091
Mind Map by hannah.long8091, updated more than 1 year ago
hannah.long8091
Created by hannah.long8091 over 6 years ago
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Resource summary

Target Audience
  1. Age
    1. 16 - 25
    2. Gender
      1. Both males and females
      2. Life Stage
        1. End of Secondary school/Uni
          1. Lots of spare time such as a gap year
          2. Beliefs and attitudes
            1. Relaxed attitude
              1. Mixed Beliefs
              2. Other music they may like
                1. Other Indie Pop artists
                  1. Florence and the machine, Lorde and The 1975
                    1. Folk music such as Mumford and Sons
                    2. What brands/products might they use or like
                      1. Vans/Converse, Designer brands, buy clothes in shops such as Topshop or Urban Outfitters
                        1. Have many apple products
                          1. Vintage style
                            1. Would enjoy vintage markets
                          2. Hobbies/Interests
                            1. Plays instrument eg. Banjo or Guitar
                              1. Into retro sports such as Roller Blading
                                1. Social networking
                                2. Why does this music appeal to them, what do they get out of it?
                                  1. Great festival music
                                    1. Good to listen to with friends and/or accomplices
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