QUESTIONNAIRES

QUESTIONNAIRES

1. DEF: is a research instrument that consists of a set of questions or other types of prompts that aims to collect information from a respondent. A research questionnaire is typically a mix of close-ended questions and open-ended questions.

2. TYPES: Mail questionnaire, Multiple choice, Mixed questionnaire, Scaling questions, Close-ended questions, Demographic questionnaire, Dichotomous questions, CSAT questionnaire, Matrix questions

3. ISSUES: Incorrect feedback., Limited response pptions, Lack of flexibility, Low response rates. ... Non-Response bias, Survey fatigue, Reluctance towards sensitive topics, Ignoring survey questions

4. Data Analysis: Interrogate your question, Cross tabulate quantitative results, Expand with open-ended questions, Analyze your open-ended data, Visualize your results. Interpret actionable insights.

5. Uses: can be used to collect quantitative and/or qualitative information. Questionnaires are commonly used in market research as well as in the social and health sciences.

6. Limitations: Time-consuming to collect the data. It takes longer for the respondent to complete open questions, Time-consuming to analyze the data, Not suitable for less educated respondents as open questions require superior writing skills and a better ability to express one's feelings verbally.