dividends to
shareholders increased by
160% from 1920 to 1929
however average
earnings only increased
by 110% in the same
time scale
changing social
attitudes
women changed a lot
over this period, they got
jobs (even though they
were paid less than
men), they had more
disposable income to
spend and changed the
way the looked
dramatically (flappers)
however americans outside
the big cities remained
conserved (stayed the same)
and shocked by Flappers and
other changes in American life
(in 1920s 50% of population in
farming)
Speakeasies saw
mixing of young
Urban w.a.s.p. and
black and Jewish
musicians
entertainment: radio and jazz encouraged new
social attitudes and consumerism through
advertising, by 1922, 508 radio stations. Sport
also connected through major stars involved in
advertising such as "Babe Ruth" Jazz music
prominent in speakeasies