Essential Tips

Essential Tips

Pre Production
1. Copy of letter to artist or record label must be on blog with your response to it.
2. Use a strong simple idea. This works so much better than making something overly complicated.
3. Use a genre that is clearly identifiable.
4. Consider the genre of music you use ie Rock Music is performance heavy and Pop Music is mainly narrative based.
5. If you use the theme of narrative for your video don’t stick too closely to the lyrics.
6. You will need to re-brand the band so new name and logo and the promo must have a completely different look and feel to the original band. That is why you may find it easier to choose an unsigned band.
7. Avoid too many locations and set-ups, stick to one if possible.
8. Focus on one element eg narrative or performance or being visually striking, don’t try and do it all!
9. Make sure your storyboard is true to your idea down to the last shot as this is essential in helping save time during filming.
10. Keep x2 weekends free to get promos shot (also put time aside in the schedule and yours for re-shooting sections)
11. You will need to know, as you will be marketing the artist through your ancillary tasks if this is the artists 1st, 2nd etc album so you know where they are in their star status and how developed they are as a star. You will need to do a professional photoshoot with your artist if you are choosing to use their face on the advert or digipack.
Production
1. Edit the track down to three minutes before you shoot if it is longer than this so you comply to the requirements set out by the examining board.
2. Shoot one shot all the way through from start to finish to act as your music video base and then add other shots into this. This makes for a much easier edit.
3. Film with the track playing so it can be picked up on the microphone clearly and be heard by the artist to lip sync along to.
4. Use lots of close ups to reveal your artist.
5. Shooting plenty of footage is vital to making a good finished product.
6. Lipsync
Post Production
1. Expand your audio track so you can see clearly where particular words occur and then can line them up with the visuals. Lip sync is crucial to how you are graded.
2. Use markers (on the premiere pro edit suite) to help you then mark these sync points.
3. Editing to markers is a MUST as it helps create alignment of track.
4. Keep this recorded music track in your timeline but mute the timeline so it is only used as reference when need be. Then work from a top quality recording of the track, which you will import into your timeline.
5. No more than 3 minutes long

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	Created by g3mmasmith about 8 years ago