1.1 Copy of letter to artist or
record label must be on
blog with your response to
1.2 Use a strong simple idea. This works so
much better than making something
1.3 Use a genre that is clearly identifiable.
1.4 Consider the genre of music
you use ie Rock Music is
performance heavy and Pop
Music is mainly narrative
1.5 If you use the theme of narrative for
your video don’t stick too closely to
1.6 You will need to re-brand the band so
new name and logo and the promo
must have a completely different
look and feel to the original band.
That is why you may find it easier to
choose an unsigned band.
1.7 Avoid too many locations and set-ups, stick to one if possible.
1.8 Focus on one element eg narrative
or performance or being visually
striking, don’t try and do it all!
1.9 Make sure your storyboard is true to your
idea down to the last shot as this is
essential in helping save time during
1.10 Keep x2 weekends free to get promos shot
(also put time aside in the schedule and
yours for re-shooting sections)
1.11 You will need to know, as you will be marketing
the artist through your ancillary tasks if this is
the artists 1st, 2nd etc album so you know
where they are in their star status and how
developed they are as a star. You will need to
do a professional photoshoot with your artist
if you are choosing to use their face on the
advert or digipack.
2.1 Edit the track down to three minutes before you
shoot if it is longer than this so you comply to the
requirements set out by the examining board.
2.2 Shoot one shot all the way through from start to finish to act
as your music video base and then add other shots into this.
This makes for a much easier edit.
2.3 Film with the track playing so it can be
picked up on the microphone clearly and be
heard by the artist to lip sync along to.
2.4 Use lots of close ups to reveal your artist.
2.5 Shooting plenty of footage is vital to making a good
3 Post Production
3.1 Expand your audio track so you can see clearly where particular words
occur and then can line them up with the visuals. Lip sync is crucial to
how you are graded.
3.2 Use markers (on the premiere pro edit suite) to help you then mark these sync points.
3.3 Editing to markers is a MUST as it helps create alignment of track.
3.4 Keep this recorded music track in your timeline but mute the timeline
so it is only used as reference when need be. Then work from a top
quality recording of the track, which you will import into your