1.1 We have used scenes from a pillow fight scene within our music video to create synergy and to make
liks to the tour poster, digipak and our advert. By doing this audience members may see one of our
products and then recognise similar shots on our other products creating a feeling of pleasure when
they can distinguish similar shots. This may also spark conversation between our audience members
and peers resulting in advertising through word of mouth.
2.1 We have consistently used colour filters within our digipak, advert and our music video to accentuate
the name of our album 'Beyond Colour' by doing this brings out the colour in all of our products and
creates synergy throughout.
3.1 We have used the same Title and font to represent our artist in our music video and our digipak since
by using the same font makes it easily recognisable.