Regional Magazine Audience

DanBE
Mind Map by DanBE, updated more than 1 year ago
DanBE
Created by DanBE over 5 years ago
5
0

Description

very rushed audience research

Resource summary

Regional Magazine Audience
  1. Target audience: upper working/lower middle class people of both genders between the ages 45-70
    1. Uses and Gratifications
      1. Provides information about local attractions, etc.
        1. Offers personal identity as it discusses this lives and lifestyles of people in that area
          1. Allows better integration with local culture(s)
            1. Potential to entertain the audience
            2. Psycographics
              1. Life matrix
                1. Home soldiers
                  1. Free birds
                    1. Priority parents
                      1. Rugged traditionalists (potentially)
                        1. Young and Rubicams four customers
                          1. Mainstreamers
                            1. Reformers (potentially)
                              1. Isn't aimed at other groups
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