651181
Description
Mind Map by jodiebawden1, updated more than 1 year ago
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Created by jodiebawden1
about 10 years ago
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Mode of Address
- Who does the text think I am?
- Mode of address is the
concept referring to the
process that takes place
within a text to establish a
relationship between the
addresser and addressee
- Mode of address is the
concept referring to the
process that takes place
within a text to establish a
relationship between the
addresser and addressee
- How media texts and media
organisations address audiences
- Media texts invent a
fictional image of their
preferred audience
- Media texts invent a
fictional image of their
preferred audience
- Discourse analysis consists of
characteristics of the imagined
viewer
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