Mode of Address

jodiebawden1
Mind Map by , created over 5 years ago

A LEVEL Communication and Culture Mind Map on Mode of Address, created by jodiebawden1 on 03/19/2014.

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Created by jodiebawden1 over 5 years ago
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Mode of Address
1 Who does the text think I am?
1.1 Mode of address is the concept referring to the process that takes place within a text to establish a relationship between the addresser and addressee
2 How media texts and media organisations address audiences
2.1 Media texts invent a fictional image of their preferred audience
3 Discourse analysis consists of characteristics of the imagined viewer

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