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Amazon

skipper_jack
Mind Map by skipper_jack, updated more than 1 year ago
skipper_jack
Created by skipper_jack almost 7 years ago
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Business Studies (BUSS 4) Mind Map on Amazon, created by skipper_jack on 03/31/2014.

Resource summary

Amazon
  1. Jeff bezos (CeO, chairman and president)
    1. Top 500 US company
      1. Become a top 100 company
        1. Worlds biggest online retailer
        2. ETHICS
          1. route billions of pounds from sales to British customers through Luxembourg, paying little UK tax
            1. HARD HR
              1. Treats employees as a resource of the business
                1. Poor working conditions
                  1. Managers only care about manual labour
              2. CULTURE OF COMPANY
                2. STRATEGIC FAILURES
                  1. Market development
                    1. Launched its auction website
                  2. STRATEGIC SUCCESSES
                    1. Tax avoidence
                      1. payed £2.4 m tax on a £4.3bn UK sales revenue in 2012
                        1. Boosting operating profit giving a competative advantage
                      2. Product development
                        1. Amazon kindle launched 2007
                          1. 8 new products by 2013
                            1. $4.5bn in global sales of the kindle
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