Mind map
US Society- RoaringTwenties (1919-1929)
Map content
US Society- RoaringTwenties (1919-1929)
Advertising
- Billboard/Newspaper/Magazine/Radio
- By 1925 - 2.7 mil families had radios
- "keeping up with the neighbours" ideology arrived
- Companies paid by the minute to spread product
- By 1925 - 2.7 mil families had radios
- Large factor in Roaring Twenties
- Increased popularity of Movies/Jazz Age ect
- Increased fame of Movie/Sports stars
- Made hollywood desirable
- Famous stars paid huge amounts
- Mary Pickford paid $10,000 a week
- When weekly average was $13
- Mary Pickford paid $10,000 a week
- Billboard/Newspaper/Magazine/Radio
Jazz Age
- Determined to have fun after War
- Possible due to short working hours- large wages
- New music and Dancing was all the rage
- Charleston and Black Bottom dance
- Became almost only way for blacks to be sucessful
- Blacks moved from south for less racism
- Very popular during prohibition
- Speakeasies
- Determined to have fun after War
Movies
- Most important Leisure Activity of the 1920s
- After the war, movies exploded
- 1922- Cinemas made $4 mil a week in ticket sales
- Advertised by Radios
- People soon wanted cars , homes and clothes like the movie stars
- Gave chances for immigrants to follow American Dream
- Ie. Charlie Chaplin
- After the war, movies exploded
- Immorality of Movies
- Critics assumed people would follow in movie footsteps
- Argued that movies lower moral standards
- By showing cheating and alcohol
- In 1930- Hays Code published
- "No picture shall be produced that will lower moral standards of those who see it"
- Argued that movies lower moral standards
- Critics assumed people would follow in movie footsteps
- Most important Leisure Activity of the 1920s
Sports
- Baseball/Boxing/Golf became very popular
- Extra sign of prosperity- attending sports fixtures
- SPORTS PEOPLE (Babe Ruth) became household names due to advertisment
- Extra sign of prosperity- attending sports fixtures
- Baseball/Boxing/Golf became very popular
Flappers
- What were flappers
- Fashionable young women
- Hair cut short
- Short dresses
- Lots of makeup
- Usually wealthy
- Had jobs to spend on fun
- Impact on USA
- Shocked many older religious or rural people
- Because far more independent that usual
- Women got vote in 1920
- Gain of power in society
- Only benefitted upper middle class / rural class could not afford lifestyle
- Shocked many older religious or rural people
- What were flappers