Postmodernism is defined as
'the collapse of a distinction
between the real and
stimulated'
He argues we now live in
a world of 'Hyper-reality'
Contemporary
culture is
dominated by
images, not of
reality, but of
other images
This 'era' has emerged due to:
the rise in IT and the media- our
lives are now dominated by
images from the TV / Consumer
culture- we construct our
identities through the range of
signifiers available to us through
capitalism
Our lives have become
commoditised- we define
ourselves by what we buy
Lyotard
Lack of faith in 'Grand
Stories' or Metanarratives
Argues we no
longer believe in
metanarratives
Begins by arguing
modernism was
characterised by a faith
in metanarrtives of
progress
Collapse of
unified way of
thinking and the
move towards
moral relativism
Moral relativism= we
each have an
individualised way of
thinking- we create our
own realities
Jameson
Parody
Pastiche
Historicism
'Postmodernism' is a style brought
about by modern corporate
capitalism
Parody- an
imitation which
mocks the
original- has a
comment/meaning
behind it
Pastiche- imitation
of style without
comment- 'blank
parody'
Historicism- reworking
things from the past in order
for businesses to make
profit as they know that
style has worked/ sold before