Psychological Research

Annotations:

• Heinrch, Heine & Norenzayen (2009): 68% USA (67% are psychology undergraduates); 96% western industrialised countries. 96% of the samples are from 12% of the workds population

1. W.E.I.R.D Participants
   1. Western

      Annotations:

      • Continum: Independent -  interdependent. Positive self regard Fundamental Atrribution error
   2. Educated

      Annotations:

      • Undergraduates are differentially educated. American College Students: - More individualistic - Less prejudice - Less conformist - Have looser social networks
   3. Industrialised
   4. Rich
   5. Democratic
2. Normtivity
   1. Samples are not just different the are extreme
   2. gather data that is representative of the whole
   3. make inferences about all people
3. Implications
   1. American & European participants not always the norm
   2. Clarity about populations and samples
   3. Think critically about the link between sample and claim
4. Planning
   1. Variables

      Annotations:

      • Clear to other research how we measured
   2. Design

      Annotations:

      • Overall structure & strategy of study
   3. Samples

      Annotations:

      • People in the study. we cannot study the entire population