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Mind map

Consumer psychology & Buying behaviour

luckshara fernando English

Consumer psychology & Buying behaviour

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Consumer psychology & Buying behaviour

Consumer psychology
- What is it
- Key processes
  - Black box
- How can psychology help
- The psychology of market
- 10 ways to convert more customers
- 3 dementions
  - Experience
  - Symbolism
  - Utility
Consumer behaviour
- Buying roles
  - Initiator
  - Influencer
  - Decider
  - Buyer
  - User
- Why
- Types
- Definition
- Factors
  - Cultural
  - Social
  - Personal
  - Psychological
- Personality
- Process

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Description: Mind Map on Consumer psychology & Buying behaviour, created by luckshara fernando on 01/04/2017.
Created by: luckshara fernando
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