Factors Affecting Consumer Decisions

Factors Affecting Consumer Decisions

1. Politics

   • Environmental and ethical considerations
   • e.g. fair trade, cage vs free-range eggs

2. Taste

   • Personal preferences and trends of popularity
   • e.g. yo-yo's, vinyl records

3. Price

   • Higher prices can indicate better quality
   • e.g. supermarket brand vs gourmet brands

4. Past Experiences

   • Good or bad experiences with businesses, brand loyalty
   • e.g. loyalty cards, exclusive member discounts

5. Availability

   • e.g. cannot buy a house if you are 14
   • Availability of your desired product, exclusivity of a product

6. Personal Limits

   • Limits that exclude certain purchases because of your ability
   • e.g. cannot drive a manual car if you only drive an automatic