How not to drown in numbers?

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For decision making, the key question isn't "what did I measure?" ...question is "What did I miss?"

Facebook story : liked,clicked,commented, shared ;

simple metrics on above does not tell :

"what was the experience like?

did it make you laugh?

did it inform you about the world?

did the story connect you with your friends?

big data needs to be supplemented by small data;

Example : Scouts vs Data driven teams :

Who are scouts?

scouts are experienced talent evaluators who travel extensively for the purposes of watching athletes play their chosen sports and determining whether their set of skills and talents represent what is needed by the scout's organization.

during the height of data revolution, Toronto blue jays cut their scouting staff , but team suffered through series of poor drafts.

need for both big and small data ; each measure adds its own value;