Page 1
What to do
Underline the keywords Rewrite the question in a student-friendly way Find the sense of debate Plan your answer
Page 2
May 2015
To what extent does media ownership have an impact on the successful distribution of media products in the media area you have studied?Media ownership question - Institution, warp and working title, maybe DisneySuccessful distribution - Does it success affect distribution Distribution - Sale and marketing of a film - Digital, Advertising, Cinema showing, Web 2.0 etc...Disney - Marvel MCU films are a garenteed success as total film revenue is over $7.7 billion and thus will be garenteed to be shown in almost any cinema.Working Title - to be in major cinemas as they are hugely successful and also backed by UniversalWarp - Yeah, they make small films and are not successful except for the odd couple. Thus they won't get in cinemas and won't make money. Sad times.Disney - more advertising, better sales, bigger budgets, higher media presence, own many subsidiaries, known for making massive films, basically make loads of money from all of their filmsWorking Title - Access to Universal assets and money, Universal channel for advertising, have a reputation of good films, social media presence through advertising, able to afford lots of traditional and Web 2.0 advertising methods.Warp - Not able to afford lots of advertising due to small budgetsWhat makes a marketing campaign successfulSuccess depends on the size of the companyDOnt forget the sense of debateBrief conclusion
Page 3
May 2013
Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied
Talk about new tech, like digital cameras, digital projection, digital editing techniques, Computer Generated Imagery, Web 2.0, Cross Media Convergence, Comparisons to Film, Traditional Marketing techniques, The Internet, Viral Marketing.
Page 4
January 2013
What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
Talk about streaming, exclusive showing rights, piracy,
Want to create your own Notes for free with GoConqr? Learn more.