Notes
POM Prep
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Page 1
Chapter 1 : Introduction
Chapter 2 : Overview of marketing (History and Theory)
Chapter 3 : The marketing environment
Chapter 4 : Consumer behaviour
Chapter 5 : Oranisational buyer behaviour
Chapter 6 : Market segmentation, targeting and positioning
Chapter 7 : Customer Relation Maketing (CRM)
Chapter 8 : Branding and prodcut development
Chapter 9 : Prodcut innovation and the life cycle approach
Chapter 10 : Promotion
Chapter 11 : Pricing
Chapter 12 : Distribution
Chapter 13 : Corporate Social Resposiblilty (CSR)
Essential reading
Kotler, P. and G. Armstrong Principles of marketing. (Upper Saddle River, NJ: Pearson Prentice Hall, 2012) 14th international edition [ISBN 9780273752431].
Can be found online- Print according to chapters
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- Degree Principle of marketing Note on POM Prep, created by Dawn Lim on 19/08/2017.
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- Dawn Lim
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