Week 4: analysing qualitative data

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Observation:

Ethnology: study of a primitive iety

netnography: uses 'found data'

A priory: decide what you want before looking at data

Post hoc: look through data to find something pre established

Qual Method summary:

* observation

* analyse texts

* Interview and focus groups

* audio andvideo recordings

usually inductive ie. everything so far is white so the next one will also be white as opposed to deductive where x=y and y=z and so x=z.

ANALYSIS PROCESS:

1 data reduction

2. display

3. Conclusions

Codes: put against data

concept/pattern: grouping of code

category: broad group of similar content

Theory: explanation

Triangulation: Taking data from various sources and collating it to make the full picture.