Flashcards
Week 1
Flashcards do conjunto (3)
- 1What is consumer behaviour?Study of processes involved when people select, purchase, use or dispose of products and services to satisfy their needs
- 2Factors in the consumption processCo-create value: active involvement
Crowdsourcing: consumer involvement in fundraisers, innovation, manufacturing
Value in use: value is present throughout entire consumption experience - 3What are the three phases of consumer behaviour process?1. Pre-consumption
2. Consumption
3. Post-consumption
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- Descrição
- FlashCards sobre Week 1, criado por Alana Keegan em 27-04-2018.
- Criado por
- Alana Keegan
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