Fichas
Week 1
Fichas del conjunto (3)
- 1What is consumer behaviour?Study of processes involved when people select, purchase, use or dispose of products and services to satisfy their needs
- 2Factors in the consumption processCo-create value: active involvement
Crowdsourcing: consumer involvement in fundraisers, innovation, manufacturing
Value in use: value is present throughout entire consumption experience - 3What are the three phases of consumer behaviour process?1. Pre-consumption
2. Consumption
3. Post-consumption
Información
- Descripción
- Fichas sobre Week 1, creado por Alana Keegan el 27/04/2018.
- Creado por
- Alana Keegan
- Visitas
- 0
- Valoración