Flashcards
Week 1
Cards in this deck (3)
- 1What is consumer behaviour?Study of processes involved when people select, purchase, use or dispose of products and services to satisfy their needs
- 2Factors in the consumption processCo-create value: active involvement
Crowdsourcing: consumer involvement in fundraisers, innovation, manufacturing
Value in use: value is present throughout entire consumption experience - 3What are the three phases of consumer behaviour process?1. Pre-consumption
2. Consumption
3. Post-consumption
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- Flashcards on Week 1, created by Alana Keegan on 27/04/2018.
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- Alana Keegan
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