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Flashcards

Marketing

McKalee Eisentrager Business/Economics Inglês 53 flashcards

Flashcards do conjunto (53)

  1. 1According to the American Marketing Association, Marketing is the activity, set of institutions, and processes for creating communicating delivering, and exchanging offering that have value for customers, clients, partners, and society at large t/fTrue
  2. 2Marketing is a job that should be handled by marketers. People in management, accounting, and finance should foucs on their own specialties t/fFalse
  3. 3Niche competitive advatanges are quite common t/fTrue
  4. 4Licensing agreements reduce the risk for manufactures and sometimes even remove the requirements for a manufacturer to produce its own product t/fTrue
  5. 5Opinion leaders are often the first to try new products and services t/fTrue
  6. 6If Ford purchased the same number of brakes from NUCAP on a regular basis, it would be participating in a new buy t/fFalse
  7. 7The three roles of marketing research are persuasive, reminder, and informative t/fFalse
  8. 8INternal company informationsuch as invoices, data from previsous marketing research studies, and historical sales data are souces of secondary data t/fTrue
  9. 9An example of a good open-ended question would be, "do you prefer dark chocolate or milk chocolate?" t/fFalse
  10. 10Inez believes makeup is the most important part of her wardrobe. She spends considerable time comparing the prices, skin tones, and color options available at various cosmetics counter in department stores. For inez, makeup is a convenience product t/fFalse
  11. 11Walker Zanger Inc is about to introduce a new type of ceramic tile that is scratch-restitant and unbreakable. As with other products of this type, Walker Zanger can expect sales of this new type of flooring to follow a bell-shaped curve over the next 10-15 years as it follows the product life cycle t/fFalse
  12. 12If demand for milk is elastic, consumers will not change their purchasing habits greatly when the price of milk changes. t/fFalse
  13. 13Price fixing is clearly illegal in all instances t/fTrue
  14. 14Data mining is an analytical process that complies actionable data about the purchase habits of a firms current and potential customers t/fTrue
  15. 15The United States has the most restrictive privacy laws in the world t/fFalse
  16. 16Khimara Farms sells handcrafted cookie cutters. When graphed, the demand schedule for Khumaira Farms brand cookie cutters forms a straight line. If at $3 per cutter, 500 cookie cutters are demanded and at $4 per cutter 450 cookie cutters are ordered home many will be ordered at the price of $6 per cookie cutter? a: 350 B:450 c:400 D:333 E:375A: 350
  17. 17An independent retailer of speciatly kitchen items wanted to determine what price should be put on a set of pleact wine glasses. they cost her $7. She desires a markup of 30% based on selling price which of the following is closet to the price she should charge her customers A: 19 B:12 C:15 D:10 E:18D:$10
  18. 18When customers choose to pay middle he upon delivery instead of waiting to build in 30 days they receive a 5% discount this discount is a A: quaint discount b: cash Discount C: Functional discount e: promotional discountB: cash discount
  19. 19if a marketer decides to price goods at odd-numbers dollar amounts to denote bargains and at even number amount to denote quality he or she is using a: two part pricing b: price lining c: price bracketing d: decoy pricing e: pysychological pricinge: pysychological pricing
  20. 20Coca-Cola sent users of the my Coke rewards program digital coupons for free trials of its new Coke zero product more than a 100,000 people redeem them it would have cost coke far more two randomly distribute enough coupons To the general market to you get that level of sampling this is an example of the power of the __ approach a: rifle b: machine gun c: stealth marketing d: gorrilla marketing e: shot guna: rifle
  21. 21__A strategy that entails forging long-term partnerships with customers a: commitment selling b: relationship marketing c: transactional marketing d: market engineering e: organization-customer synergyb: relationship marketing
  22. 22The ___ answer the question “what business are we in and where are we going” a: mission statement b: financial statement c: situation analysis d: market strategy e: strategic plana: mission statement
  23. 23The swot acronym refers to a firms analysis of it a: sales with of product mix, observations, and technology b: situations, wealth, organizational strengths, and target markets c: strengths, weaknesses, opportunities, and threats d: service levels, willingness to spend, organizational culture, and total revenues e: strategies, willingness to change, objectives, and trendsc: strengths, weaknesses, opportunities, and threats
  24. 24__ shows Cost declining at a predictable rate as experience with the product increase A: liquidity growth curves B: EOQ graphs C: Breakeven analyses D: experience curves E: supply/demand curvesC: Breakeven analyses
  25. 25___ refers to the moral principles or values that generally govern the conduct of it individual or group A: righteousness B: social consensus C: sustainability D: virtue E: ethicsE: ethics
  26. 262002 General Mills through sales of its Cheerios brand cereal has donated over $2 million to first book a national nonprofit organization dedicated to giving new books to children from low income families through the spoonfuls of stories program General Mills is engaged in A: environmental sustainability B: social sustainability C: cause-related marketing D: advocacy marketing E: philanthropyC: cause-related marketing
  27. 27a ___ is that a defined group that managers feel is most likely to buy a firm's product A: target market B: buying center C: aggregated unit D: consumer cluster E: demographic sampleA: target market
  28. 28___Strongly attached to technology tend to be skeptical consumers and demand the latest fashion trend in record time A: generation xers B: members of the cohort generation C: baby boomers D: generation yers E: members of the baby bridging generationD: generation yers
  29. 29The large Group of people in the United States who were born between 1946 in 1964 are known as A: generation xers B: gray markets C: synergistic cohorts D: the baby bust generation E: baby boomersE: baby boomers
  30. 30The higher your __ the higher your purchasing power A: gross income B: social class C: disposable income D: cost of living E: inflation indexC: disposable income
  31. 31A ___ is a company that is heavily engaged in global trade in moves its resources Goods services and skills across National Boundaries A: international facilitator B: global trader C: multinational corporation D: exporting company E: international merchantC: multinational corporation
  32. 32A tax levied the goods entering the country is called a A: license B: quota C: boycott D: exchange control E: tariffE: tariff
  33. 33A domestic firm assumes an equity position in a foreign firm to manufacture and or market the domestic company's goods A: direct investment B: a joint venture C: a buying-for-export agreement D: a contractual agreement E: a franchise relationshipB: a joint venture
  34. 34___ Is characterized by low involvement a short term frame an internal only information search and low-cost A: limitied decision making B: routine response behavior C: emotional buying D: intensive decision making E: temporally-limited behaviorB: routine response behavior
  35. 35Social influences on consumer buying decisions include A: society, culture, family B: reference groups, societies, openion leader and family C: personality lifestyles and reference groups D: reference groups opinion leaders, and family E: lifestyles, reference groups and familyE: lifestyles, reference groups and family
  36. 36Becca a college student tends to buy the same product of toothpaste shampoo and deodorant as her ___ which is often the strongest source of group influence upon the indigodual for many product purchases A: psychographic group B: social class C: family D: subculture E: dissociative groupC: family
  37. 37Celestial Seasonings is a well recognized brand of tea it has differentiated it's self from traditional teas by producing herbal teas using the more exotic white tea leaves it has recently introduced Celestial seasoning in tea dreams ice cream a product it hopes will be successful due to consumers awareness of the brand Celestial seasonings is relying on ___ to make its new product of success A: conceptual learning B: experimental learning C: repetition learning D: stimulus generalization E: stimulus discriminationB: experimental learning
  38. 38when Demand for a product is blank in an increase or decrease and the price of the product Will not significantly affect demand for the product A: responsive B: elastic C: inelastic D: derived E: bundledC: inelastic
  39. 39Products such as Cooper peanuts soybeans bauxite type that become part of finished products are examples of A: supplies B: OEM parts C: component parts D: processed materials E: raw materialsE: raw materials
  40. 40a ___ is a subgroup of individuals or organization Sharing one or more characteristic that causes them to have relatively similar product needs A: market universe B: market segment C: aggregated market D: segmentation base E: population sampleC: aggregated market
  41. 41Pharmaceutical firms market many brands of cold remedies with highly similar ingredients the primary difference I'm on the brands is there promotions that emphasize that various brands Will treat different symptoms such as runny noses headaches and fever this is one way to practice A: concentrated segmenting B: segment differentiation C: multisegment targeting D: integrated targeting E: multi use products marketingC: multisegment targeting
  42. 42Recent research of cell phone features use the two dimension __ with the access ranging from low to high technological advancement high-entertainment to higher utility to show how the product are perceived by consumers A: perceptual map B: product differentiation graph C: product locater D: target market chart E: predictive modelA: perceptual map
  43. 43Data previously collected for purposes other than the one at hand are in an important source one Of information as what The researcher defines a problem These data are called ____ data A: single source B: secondary C: primary D: consensual E: convenienceB: secondary
  44. 44Information collected for the first time for the purpose of solving a particular problem under investigation is called ___ data A: primary B: secondary C: dichotomous D: observation E: convenienceA: primary
  45. 45a ___ t it Is a form of personal interviewing that uses a group of 7 to 10 people who have been recruited because of certain desired customer characteristics A: passive people meter B: primary data group C: cross tab set D: CLT interview E: focus groupE: focus group
  46. 46Marketing research or of Mars Candy wanted to know whether consumers would recommend a new sugar free chocolate to a friend they used a ___ with five possible answers raging from most likely to least likely and ask that the respondent choose one this is an example of A: open ended question B: close ended question C: sampling frame question D: scale response question E: dichotomous responseD: scale response question
  47. 47Discussing an upcoming marketing research study of how the home decorating Industry is affected by the teenage consumer you can emphasize the necessity of having a sample that is representative of the population what type of sample must be used A: a non probability sample B: a quota sample C: a convince sample D: a probability sample E: a field service sampleC: a convince sample
  48. 48____ products are search for extensively and substitutes are not acceptable these products maybe quite expensive and often distribution is limited A: exclusive shopping B:Homogeneous convince C: branded shopping D: specialty E: heterogeneous convenienceD: specialty
  49. 49A number of tooth paste marketed under the crest band including cavity protection Crest sensitive teeth protection Crest baking soda crest tartar protection crest in crest for kids the large variety of toothpaste under the crest brand is an example of a A: marketing mix B: product line C: product mix D: product equity E: product modificationB: product line
  50. 50most people recognize Campbell's as a brand of soup but Campbell's ___ also includes pace picante sauce, pepperridge farms products and v8 juice A: marketing equity B: product line c: product mix D: line depth E: product modificationc: product mix
  51. 51The same manufacture produces Hanes playtex and bali clothing for women this manufacturer assembled a group of nine regular customers and asked them to discuss what they like or do not like about its current product line for full figured women into suggest new product ideas such as jewelry wide shoes and belts this manufacture use the research technique called A A: focus group B: brainstorming session C: addition to an existing product line D: discontinuous innovation E: revision to existing productsA: focus group
  52. 52normally The longest stage of the product lifestyle is the ___ stage A: maturity B: growth C: introductory D: decline E: developmentC: introductory
  53. 53A Service cannot be touched seen tasted heard or felt in the same manner and wish gets can be sensed in there for is referred to as A: impervious b: extraneous C: synergistic d: perishable E: intangibleE: intangible

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Business/Economics FlashCards sobre Marketing, criado por McKalee Eisentrager em 12-12-2017.
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