Flashcards
Business Theory revision
Flashcards do conjunto (27)
- 1What do we mean by " channels of distribution " ?Long channel
Short channel
Direct channel - 2Explain the main steps in the long channel of distributionPRODUCER
WHOLESALER
RETAILER
CONSUMER - 3Explain the main steps in the short channel of distributionPRODUCER - WHOLESALER -CONSUMER
or
PRODUCER - RETAILER - CONSUMER - 4Which are the advantages of the direct channel of distribution?TIME
COST
DISTANCE
PERSONNEL - 5Give a definition of e-commerceELECTRONIC COMMERCE
OVER THE INTERNET - 6What are the main features of e-commerce?ADVANTAGES FOR THE CONSUMER
- 7What are the advantages of e-commerce for companies?ADVANTAGES FOR COMPANIES
- 8Which are the main risks of e-commerce for the consumer?FRAUD
FAILED DELIVERY
WRONG DELIVERY - 9Which are the main forms of transport?BY LAND
BY SEA
BY AIR - 10Define advantages and disadvantages of transport by roadADVANTAGES
DISADVANTAGES - 11Define advantages and disadvantages of transport by railADVANTAGES
DISADVANTAGES - 12Define advantages and disadvantages of transport by seaADVANTAGES
DISADVANTAGES - 13Define advantages and disadvantages of transport by airADVANTAGES
DISADVANTAGES - 14Compare transport by land with transport by airADVANTAGES
DISADVANTAGES - 15Which are the documents of transport? What are their main features?CONSIGNMENT NOTE
AIR WAYBILL
BILL OF LADING - 16What is marketing research?PURPOSE
FORMS - 17What is marketing?DEFINITION
PURPOSE - 18What is the marketing mix?FOUR Ps
- 19What is market segmentation?DEFINITION OF MARKET SEGMENTS
- 20What does marketing try to understand and use?CUSTOMERS' NEEDS AND WANTS
- 21How important is the product?PRODUCT
- 22How important is the place of distribution?PLACE
- 23How is pricing defined?PRICING
- 24Which forms of promotion can we find?PROMOTION
- 25Which forms of advertising can be used in promoting a product?ADVERTISING
- 26Explain the main differences of the different forms of advertisingADVANTAGES
DISADVANTAGES - 27Which factors have to be considered in the choice of the means of transport of the goods?NATURE OF THE GOODS
SIZE
QUANTITY
VALUE
TIME
Informações
- Descrição
- Business English course - 3rd grade ITE - Questions for revision
- Criado por
- Liliana Rossetti
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- 35
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