Sociology- Using Content Analysis

Sociology- Using Content Analysis

1. May be used to establish the extent of gender stereotyping in school textbooks. E.g. Feminist researchers analysing reading books for children and seeking evidence of gender role stereotyping: they might use categories such as male leader / female led, female works or plays indoors / male outdoors, and so on.

2. Analysis of letters of complaint to schools may reveal an underlying pattern, showing there are similar problems affecting multiple parents or pupils, enabling the identification of wider problems affecting the institutions concerned.