Mapa mental

Technology in...

daniellee1_davis Inglês

Mind map: Technology in business functions

Conteúdo do mapa

Technology in...

LAW
- Intellectual property, patents, pracy and privacy.
- Firms need legal teams to:
  - are there plans legal?
  - protect proprietary methods and content
  - enforce claims home and abroad
ACCOUNTING
- The reliability of any audit is tied to reliability of underlying technology
- Regulation has strengthened the link
  - Sarbanes‐Oxley Act: Raised the executive and board responsibilities and ties criminal penalties to certain accounting and financial violations.
MARKETING
- Firms use online channels to track and monitor consumer activities.
- shifting spending from traditional media to the Web
  - Track customers
  - Analyze campaign results
  - Modify tactics
- Social Media
  - Generate sales
  - Improve their reputations
  - Better serve customers
- Search engine marketing (SEM)
- search engine optimisation (SEM)
- customer relationship management (CRM)
- Personalisation systems
- Gathering data vs respecting privacy
HR
- organise teams
- employee training, screening and evaluation
- recruiting has moved online
  - professional social networks have added pressure on employee satusfaction and retention
  - blogs, linkedin, twitter can set you apart in good and bad way.
Tech - centric operations
- quality programs
- process redesign
- supply chain management
- factory automation
- service operations