Summary of client

Summary of client

1. Identities

   • Spotify is a company at that is the number 1 music streaming service in the west
   • The company has created an app on all platforms that is one of the most downloaded apps in the world
     • It was made to inspire creativity and to allow anyone to discover and listen to the music they enjoy

2. Ethos

   • Spotify's main mission is said to be to "unlock the potential to human creativity"
   • Spotify also wants to stay a modern company in order to inspire the most people possible
   • "Lagom"
     • The swedish ethos of "not too much not too little"
     • Spotify have incorporated this into every single thing they have done as a company

3. Aesthetics

   • Spotify's primary colour is green with the RGB value #191414
   • Spotify also uses a lot of pastel colours in the apps aesthetics
     • They sometimes use these to differentiate between different parts of the app
       • E.g Playlists, blends, albums etc
     • They use these colours sparingly to create a simplistic yet recognisable style

4. Iconic Products

   • Spotify app
     • Spotify Premium
       • A subscription service that gives a VIP feel to the app. No more ads and infinite amounts of skips on mobile
     • Spotify Blend
       • Allows connectivity with friends and inspires others to listen to new forms of music
     • Spotify Wrap
       • A way to show people your interests that millions of people share every year.

5. Branding

   • The logo is a huge part of spotify's company branding
     • Its littered on everything Spotify has to do with
   • Spotify has a signature colour on their logo which is very easy to recognise
   • Spotify has a very recognisable aesthetic, so any average person can recognise their ads and websites

6. Market

   • The company currently the number 1 music streaming service in the west
   • Now the company is looking to expand into the kitchen appliances in order to inspire people not only through music but through food and drink as well
   • Because Spotify has an expansive collection of music it attracts any and all types of users, meaning their target market (while yes is mostly young people) is virtually everyone. Something that not many companies can claim is just how diverse the users of Spotify are therefore making the markets that they tap into can and will reach anyone