903782
Research Methods
- Experiments
- Lab conditions
- Not real life
- Not real life
- Lab conditions
- Observation
- Covert
- The group do not know you are researching
- Deceit
- Get in as smoothly as possible
- Get out as easily as possible
- Get out as easily as possible
- Recording can be difficult
- Can be tricky if caught
- Can get involved in illegal activity
- Quantitative
- Favoured by positivists
- Favoured by positivists
- Lack of validity
- The group do not know you are researching
- Overt
- The group know you are researching
- The group may change their behaviour
- Cheaper than covert
- Qualitative
- Favoured by interpretivists
- Favoured by interpretivists
- Consent easily given or declined
- Confidentiality easy to maintain
- The group know you are researching
- Covert
- Interviews
- Structured
- May not get enough depth
- Interviewer does not need to be trained
- Easy to record
- More suited to those who cannot write/read
- Quantitative
- Positivists
- Positivists
- Cheaper and faster
- Easy access
- Useful for people with reading probs
- May not get enough depth
- Unstructured
- Interviewer could probe to deeply
- Harming the interviewee
- Harming the interviewee
- Get greater depth
- Takes longer
- Increased cost
- Interviewer must be trained
- Interviewer must be trained
- Interviewer Bias / Social desirability
- Slower
- Easy access
- High response rate
- Interviewer could probe to deeply
- Structured
- Questionnaires
- Easy access
- Electoral role etc
- Electoral role etc
- Can simply not reply
- Low responce
- Low responce
- Anonymous
- Not always enough room to write
- Questions can be bias
- Easy access
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