Unstructured Interviews

Unstructured Interviews

1. Preferred by interpretivists

2. Provides qualitative data, subjective.

3. Free flowing and relaxed conversation

4. High response rate

5. High in validity

6. Uses open-ended questions which means more detail

7. Can build a rapport with the respondent

8. Useful in finding meanings and motivations

9. The interviewer can read/write, good for those who cannot

10. Can explore new ideas due to lack of restriction

11. Could become a sensitive topic

12. No structure and can go off topic

13. Highly subjective

14. Difficult to quantify responses

15. Not representative

16. Time consuming