Consumer Behavior Process

Consumer Behavior Process

1. Identify a need or desire

   • Physiological
     • Food and water
     • Shelter
     • Clothing
   • Safety
     • Home
     • Job
   • Social
     • Acceptance by Group
   • Esteem
     • Self-respect
     • Recognition
     • Approval
   • Self- Actualization
     • Development

2. Search Information

   • Internal
     • Experiencies
   • External
     • Recomendation
     • Web Sites
     • Publicity

3. Behavior afther purchase

   • Use the Product
     • Satisfaction
     • Disappointment
     • New Experience

4. Evaluation of Information

   • Compare products
     • More favorable choice

5. Purchase Decision

   • Choose
     • Product
     • Service
     • Trademark
   • Perform the Transaction

6. Actors

   • Consumer
     • Purcharser
     • User

7. Factors

   • Cultural
     • Social Class
   • Social
     • Family and friends
   • Psychological
     • Learning and motivation
   • Personal
     • Lifestyle

Imagens e arquivos do mapa