Word Choice

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Word choice refers to words that have been chosen to obtain particular effects, or to suggest particular meanings. Most words have 2 meanings, a denotation and a connotation. The denotation is the basic,simple, straightforward meaning. The connotations of a word are the ideas that word suggests to us.

e,g wrote is merely factual; scribbled suggests speed or carelessness; inscribed implies that the words were put there with great care.

When you answer word choice questions you will usually need to identify and quote the carefully chosen words the writer uses, then explain and examine their connotations.

Q.) Analyse how the writer's word choice in the final sentence of paragraph 1 ("advertising aside . . . from doing so.") emphasises the power of the internet.

A.) The writer uses the word "commandeering". This suggests that the internet has taken over the users, and it controls them rather than them being in control of it.

Identify and Quote - "The writer uses the word "commandeering"

Explain - "This suggests that the internet has taken over the users"

Evaluate - "it controls them rather than them being in control of it."

Q.1.) Explain how the writer's word choice conveys the strength of competition between web companies for user's attention.

A.1.) the writer uses the words "hyper - competitive". This suggests that the competition is over the top and exaggerated rivalry, and that