24. People reconstruct memories each time they remember them.

People reconstruct memories each time they remember them.

• Memories are like files on a
• hard drive, nerve pathways that fires a new each time we remember an event.
• Later experience can change your memory over time.
• Memories Change:
• Memories are stored and
• reconstructed each time we remember them.

Eyewitness testimonies are unreliable

• If
• you are testing customers about products, the word you use can affect greatly
• what people “remember".
• Memories can be erased.