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Quiz

CBB

Katharina Beck 3 perguntas

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Perguntas do quiz (3)

  1. 1Consumer research studies [blank_start]consumer behavior[blank_end]
    Consumer behavior entails [blank_start]consumption[blank_end]
    [blank_start]Consumption[blank_end] involves the acquisition, usage, and
    disposition of products
    Products are [blank_start]goods[blank_end], [blank_start]services[blank_end], [blank_start]ideas[blank_end], [blank_start]events[blank_end], or any other
    entities that can be acquired, used, or disposed of in ways
    that potentially provide value
    [blank_start]Value[blank_end] is a type of experience that occurs for some living
    organism when a goal is achieved , a need is fulfilled , or
    a want is satisfied
    Such an achievement, fulfillment , or satisfaction
    attains [blank_start]consummation[blank_end] ; on the other hand, a failure to
    achieve goals, fulfill needs, or satisfy wants prevents
    [blank_start]consummation[blank_end]
    The process of [blank_start]consummation[blank_end] is therefore the
    fundamental subject for consumer research
    1. Aconsumer behavior
    2. Bconsumption
    3. CConsumption
    4. Dgoods
    5. Eservices
    6. Fideas
    7. Gevents
    8. HValue
    9. Iconsummation
    10. Jconsummation
    11. Kconsummation
  2. 2Consumer Behavior reflects the totality of [blank_start]consumers’ decisions[blank_end] with respect to the [blank_start]acquisition[blank_end], [blank_start]consumption[blank_end], and [blank_start]disposition[blank_end] of goods, services, [blank_start]activities[blank_end], [blank_start]people[blank_end], and [blank_start]ideas[blank_end] by (human) decision-making units over time.
    1. Aconsumers’ decisions
    2. Bacquisition consumption disposition
    3. Cacquisition consumption disposition
    4. Dacquisition consumption disposition
    5. Eactivities ideas people
    6. Factivities ideas people
    7. Gactivities ideas people
  3. 3[blank_start]motivation[blank_end] is an inner state of [blank_start]arousal[blank_end] that creates [blank_start]energy[blank_end] to achieve a [blank_start]goal[blank_end]
    1. Amotivation
    2. Barousal
    3. Cenergy
    4. Dgoal

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Descrição
Marketing Quiz sobre CBB , criado por Katharina Beck em 05-01-2021.
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