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1Consumer research studies [blank_start]consumer behavior[blank_end]
Consumer behavior entails [blank_start]consumption[blank_end]
[blank_start]Consumption[blank_end] involves the acquisition, usage, and
disposition of products
Products are [blank_start]goods[blank_end], [blank_start]services[blank_end], [blank_start]ideas[blank_end], [blank_start]events[blank_end], or any other
entities that can be acquired, used, or disposed of in ways
that potentially provide value
[blank_start]Value[blank_end] is a type of experience that occurs for some living
organism when a goal is achieved , a need is fulfilled , or
a want is satisfied
Such an achievement, fulfillment , or satisfaction
attains [blank_start]consummation[blank_end] ; on the other hand, a failure to
achieve goals, fulfill needs, or satisfy wants prevents
[blank_start]consummation[blank_end]
The process of [blank_start]consummation[blank_end] is therefore the
fundamental subject for consumer research- Aconsumer behavior
- Bconsumption
- CConsumption
- Dgoods
- Eservices
- Fideas
- Gevents
- HValue
- Iconsummation
- Jconsummation
- Kconsummation
2Consumer Behavior reflects the totality of [blank_start]consumers’ decisions[blank_end] with respect to the [blank_start]acquisition[blank_end], [blank_start]consumption[blank_end], and [blank_start]disposition[blank_end] of goods, services, [blank_start]activities[blank_end], [blank_start]people[blank_end], and [blank_start]ideas[blank_end] by (human) decision-making units over time.
- Aconsumers’ decisions
- Bacquisition consumption disposition
- Cacquisition consumption disposition
- Dacquisition consumption disposition
- Eactivities ideas people
- Factivities ideas people
- Gactivities ideas people
3[blank_start]motivation[blank_end] is an inner state of [blank_start]arousal[blank_end] that creates [blank_start]energy[blank_end] to achieve a [blank_start]goal[blank_end]
- Amotivation
- Barousal
- Cenergy
- Dgoal
Information
- Description
- Marketing Quiz on CBB , created by Katharina Beck on 05/01/2021.
- Author
- Katharina Beck
- Language
- Deutsch
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