Quiz
M303 Exam II
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Perguntas do quiz (174)
1In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the incidence rate.
- AVerdadeiro
- BFalso
2In a Basic Experimental Design, the research designer would be manipulating only one independent variable.
- AVerdadeiro
- BFalso
3For a self-administered questionnaire in survey research, the field worker and the respondent are in face-to-face contact.
- AVerdadeiro
- BFalso
4If the type of behavior in question occurs infrequently, observation research would be preferable to survey research.
- AVerdadeiro
- BFalso
5Which of the following is not a precondition to demonstrate causation?
- Aisolation of the effect variable (indicate transfer relationship)
- Bpredictable statistical relationship between two variables (show concomitant variation)
- Cappropriate time order of occurrence (correct temporal sequence)
- Delimination of other possible causal factors (avoid spurious association)
6Physiological measurement devices are a(an) _______________ observation research format.
- Apersonal
- Bmechanical
- Chuman
- Dinert
7In survey research, mistakes made in the transfer of a respondent's answers from the completed questionnaire to a SPSS data file is:
- Ainterviewer error
- Bdata processing error
- Cnon response bias
- Dinterviewer cheating
8A researcher records on blank note cards the waiting time of customers in a checkout line at a grocery store. This is an example of:
- Astructured observation
- Bcontrived observation
- Cunstructured observation
- Dresponse latency
9All of the following are a type of personal interview, except:
- Amall-intercept
- Bexecutive (or office)
- Cmail panel
- Ddoor-to-door (or in-home)
10A marketing research firm conducts a test market to assess the attractiveness of packaging colors for a snack foods product by having subjects view proposed packaging designs on a computer screen. This is an example of a:
- Acontrolled test market
- Bfield test market
- Cstandard test market
- Dsimulated test market
11In a Factorial Experimental Design, the research designer would be manipulating more than one independent variable.
- AVerdadeiro
- BFalso
12In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the response rate.
- AVerdadeiro
- BFalso
13For an electronic communication survey, the field worker and the respondent are in face-to-face contact.
- AVerdadeiro
- BFalso
14If the type of behavior of interest to a researcher occurs infrequently, survey research would be preferable to observation research.
- AVerdadeiro
- BFalso
15When a researcher tries to say that the results of a test market in Indianapolis will hold in a national rollout of a new product, this researcher is concerned with:
- Ainternal validity
- Bexternal validity
- Cconstant error
- Dthe repeated measures effect
16Content analysis is a (an) ______________ observation research format.
- Adisguised
- Bhuman or personal
- Cmechanical or electrical
- Dethnographic
17A field worker wearing a baseball cap with the name of the research client's store during the survey would most likely result in:
- Ainterviewer bias
- Binterviewer error
- Cnon response bias
- Dinterviewer cheating
18Conducting a survey in a high pedestrian traffic location is a:
- Adoor-to-door survey
- Btraffic counter survey
- Cmail panel survey
- Dmall-intercept survey
19Which of the following is not a dimension along which approaches to observation vary?
- Adirect vs. contrived
- Bvisible vs. hidden
- Crigid vs. flexible
- Dhuman vs. mechanical
20A marketing research firm conducts a test market for a household laundry detergent product at all mass-merchandiser stores in Louisville and its suburbs. This is an example of a:
- Asimulated test market
- Bcontrolled test market
- Cstandard test market
- Ddemographic test market
21Laboratory experiments tend to have less internal validity than field experiments.
- AVerdadeiro
- BFalso
22In survey research, the percentage of total attempted interviews that are successfully completed is the response rate.
- AVerdadeiro
- BFalso
23A person selected to participate in an ad hoc mail survey would receive several questionnaires over the time period of this particular research study.
- AVerdadeiro
- BFalso
24In order for observation research to take place, the needed information must be observable.
- AVerdadeiro
- BFalso
25The question as to whether the independent variable was the sole cause of the change in the dependent variable is the basic issue in:
- Aa repeated measures study
- Ba matching study
- Cinternal validity
- Dexternal validity
26A mystery shopper is a (an) _______________ observation research format.
- Astore traffic
- Bmechanical or electrical
- Chuman or personal
- Dinert
27A field worker accidentally omits a question on a questionnaire that asks a respondent for his/her home Zip Code and makes-up answers before turning in the questionnaires. This situation is an example of:
- Asample selection error
- Bdata processing error
- Cnon response bias
- Dinterviewer cheating
28Which of the following is a contrived situation for observation research?
- Agetting subjects to participate in a simulated store situation so that their behavior can be observed
- Bwhen the subject has no knowledge that he/she is being observed
- Cthe observer plays no part in the behavior of interest
- Dthe observer uses a pre-printed observation research form to record the subject's behavior
29Which of the following is not a type of electronic communications survey method?
- Afax survey
- Bcomputer assisted personal interviewing (CAPI)
- Ce-mail survey
- Dcomputerized voice-activated telephone interview
30Which of the following is a limitation of using a test market?
- Atest markets are more expensive relative to descriptive research studies
- Bthe potential for loss of secrecy while the test market is underway
- Cconducting a test market normally requires more time than conducting a survey
- DAll of the above are limitations of a test market
31Laboratory experiments tend to have less external validity than field experiments.
- AVerdadeiro
- BFalso
32In survey research, the percentage of total attempted interviews that are successfully completed is the incidence rate.
- AVerdadeiro
- BFalso
33An internet (web) survey in which the research designer specifically selects potential respondents is a recruited survey.
- AVerdadeiro
- BFalso
34An advantage of observation research is that it captures what people say they do as opposed to their actual behaviors.
- AVerdadeiro
- BFalso
35Which term refers to an experimental design element that unintentionally provides subjects with hints about the research hypothesis?
- Aconfounding effect
- BHawthorne effect
- Ctesting effect
- Ddemand characteristic
36Scanner-based research is a (an) _____________ observation research format.
- Apersonal
- Bmechanical
- Chuman
- Dinert
37In answering a question on a questionnaire, the respondent accidentally provides an incorrect answer. This situation is an example of:
- Adeliberate falsification
- Bprocessing error
- Cnon response bias
- Dunconscious misrepresentation
38Compared to a natural observation research situation, a contrived observation research situation would not:
- Aallow the researcher to collect data faster
- Ballow for more control over things that might distort the behavior being studied
- Cresult in lower project costs
- Dprovide a more realistic environment in which to observe the behavior of interest
39The interviewer would be in voice contact with the respondent in a (an):
- Acomputer-assisted telephone interview (CATI)
- Bfax survey
- Ccomputer assisted personal interview (CAPI)
- De-mail survey
40Which of the following is a limitation of using a test market?
- Atest markets are less expensive relative to descriptive research studies
- Bthe potential for loss of secrecy while the test market is underway
- Cconducting a test market normally requires less time than conducting a survey
- DAll of the above are limitations of a test market
41The conceptual definition is a verbal explanation of what a concept is and what it is not
- AVerdadeiro
- BFalso
42Measuring only once characteristic of a retailer's customer service would be an example of the use of an uni-dimensional measurement scale.
- AVerdadeiro
- BFalso
43An advantage of a multiple choice (or multi-item or determinant-choice) question is the lack of limitations on the respondent's answers.
- AVerdadeiro
- BFalso
44The ability of a measurement scale to provide consistent results over time is referred to as its:
- Areliability
- Blevel
- Cvalidity
- Dskip pattern
45A marketing research firm needs to obtain information from past customers of a fitness center. What type of question should be used to determine if a potential respondent meets this requirement?
- Ascreening question
- Brating question
- Cranking question
- Dskip pattern question
46A nominal level scale has which of the following scaling properties?
- Aorder and assignment, but no origin and distance
- Border, assignment, origin, and distance
- Corder, assignment, and origin, but not distance
- Donly assignment
47The following question and provided answer choices are an example of what type of scale?...
The quality of the customer service that you received today at Joe's Pizza Restaurant was: (please circle one choice)
excellent________very good_________good___________very poor- Aunbalanced scale
- Branking scale
- Cbalanced scale
- Dnon-forced choice scale
48Using an ordinal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the _________ for the obtained data.
- Amode but no other measures of central tendency
- Bmode and median
- Cmode, median, and mean
- Dmode and standard deviation
49The following is an example of what type of question?
The quality of the pizza at Joe's Pizza, three-time winner of the "Best of Bloomington Pizza" award, is:__________ Excellent ____________Good- Apivot question
- Bbiased question
- Csemantic differential question
- Dchecklist question
50What type of scale is the following?
Please circle the service characteristic on each line that is most important to you when making a purchase on an online retailer's website.
order shipped correctly - order arrived when promised
order arrived when promised - convenient merchandise return
convenient merchandise return - order shipped correctly- Anumerical scale
- Bpaired comparison scale
- Cconstant sum scale
- Drating scale
51A rule is a guide, method, or command that tells a researcher what to do in measuring an object.
- AVerdadeiro
- BFalso
52Measuring five characteristics of a restaurant's delivery service quality would be an example of the use of a multi-dimensional measurement scale.
- AVerdadeiro
- BFalso
53A disadvantage of a multiple choice (or multi-item or determinant-choice) question is the limitations on the respondent's answers.
- AVerdadeiro
- BFalso
54The ability of a scale to measure what was intended to be measured is referred to as its:
- Areliability
- Blevel
- Cvalidity
- Dintensity
55A few questions on a questionnaire will not apply to students under the age of 21 while a few other questions will only apply to students 21 years old or older. The majority of questions on the questionnaire are applicable to all students. What type of question should be used in this situation by the research designer.
- Ascreening question
- Bdouble-barreled question
- Cneutral category question
- Dskip pattern question
56An interval scale has which of the following scaling properties?
- Aorder and assignment, but not origin and distance
- Border, assignment, origin, and distance
- Corder, assignment, and distance, but not origin
- Donly distance
57The following question and provided answer choices are an example of what type of scale?
The quality of the dessert that you had after dinner today was: (please circle one)
excellent - good - fair - poor - very poor- Aratio scale
- Branking scale
- Crating scale
- Dnon-forced choice scale
58Using a nominal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ______ for the obtained data.
- Amode but no other measures of central tendency
- Bmode and median
- Cmode, median, and mean
- Dmode and standard deviation
59What is wrong with the following question and provided answer choices on a questionnaire?
What was your annual household income for 2014?
_________ less than 30k
_________ 30k - 40k
_________ 50k - 60k
_________ more than 60k- Athe response categories are not exhaustive.
- Bthe response categories are not mutually exclusive
- Cit is a double-barreled question
- DAll of the above are errors in this question
60What type of scale is the following?
Please divide 100 points between each of these service characteristics based on their importance to you in ordering from an online retailer.
__________ order shipped correctly
__________ order arrived when promised
__________ convenient merchandise return- Anumerical scale
- Bpaired comparison scale
- Cconstant-sum scale
- Drating scale
61The operational definition specifies the methods to be used in measuring a concept.
- AVerdadeiro
- BFalso
62Measuring five characteristics of a retailer's customer service would be an example of the use of a uni-dimensional measurement scale.
- AVerdadeiro
- BFalso
63Questions in which the respondent can reply in his/her own words are open-ended response questions.
- AVerdadeiro
- BFalso
64The reliability of a measurement scale refers to its:
- Ainternal consistency
- Bexternal completeness
- Cvalidity capture
- Dskip pattern sequence
65A marketing research firm needs to obtain information from current customers of a casual dining food restaurant. What type of question should be used to determine if a potential respondent meets this requirement?
- Ascreening question
- Bdouble-barreled question
- Cneutral category question
- Dskip pattern question
66A scale which can only name or identify persons, objects, or events, but has no other measurement capabilities is a (an):
- Aratio level scale
- Bordinal level scale
- Cnominal level scale
- Dinterval level scale
67A respondent asked to assign each of the IU campus libraries to one of the following four groups - totally awesome, awesome, somewhat awesome, and not worth my time. This is an example of a:
- Achoosing task
- Branking task
- Crating task
- Dsorting
68Using a ratio scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ________ for the obtained data.
- Amode but no other measures of central tendency
- Bmode and median but no other measures of central tendency
- Cmean, median, variance, and standard deviation
- Dmedian and mean, but not the mode and standard deviation
69What is wrong with the following question and provided answer choices on a questionnaire?
How much money did you have in your personal savings account on January 31, 2015?
_____ less than 10k
______ 10k - 20k
______ 20k - 30k
______ more than 30k- Athe response categories are not exhaustive
- Bthe response categories are not mutually exclusive
- Cit is a double-barreled question
- DAll of the above are errors in this question
70Which of the following is an example of a category scale?
- Anumerical scale
- BStapel scale
- CLikert scale
- DAll of the above are correct
71A verbal explanation of what a concept is and what it is not is called a criterion definition.
- AVerdadeiro
- BFalso
72An ordinal scale is the simplest level of measurement scale.
- AVerdadeiro
- BFalso
73The unit of analysis for a questionnaire is the respondent.
- AVerdadeiro
- BFalso
74Measurement is a process by which numbers can be assigned in a precise manner to a person following specific rules to represent quantities of attributes of the person.
- AVerdadeiro
- BFalso
75A marketing research firm needs to obtain information from parents of university students. What type of question should be used to determine if a potential respondent meets this requirement?
- Ascreening question
- Bdouble-barreled question
- Cneutral category question
- Dskip pattern question
76As discussed in this course, the distinction between an interval level scale and a ratio level scale involves which scaling property?
- Aorder
- Bassignment
- Corigin
- Ddistance
77What type of scale is this?
The ease of the navigation on the YourTexts4Less.com web site is: (please circle one)
very very good - very good - good - poor - very poor - very very poor- Aunbalanced scale
- Branking scale
- Cbehavioral intent scale
- Dforced-choice scale
78Which of the following is an advantage of an open-ended response question?
- Athe ability to easily obtain simple information
- Bthe ease of coding the responses for future analysis
- Cthe lack of limitations on the respondent's answers
- DBoth (a.) and (b.) are correct
79The following is an example of what type of question?
Please mark which of the following news websites you viewed yesterday.
_____cnn.com ________foxnews.com ______idsnews.com ________msnbc.com- Astapel question
- Bbiased question
- Csemantic differential question
- Dchecklist question
80What type of scale is the following?
Please circle the number that best represents how happy or unhappy you are with CampusClothingOnline.com's merchandise return process.- Anumerical scale
- Bpaired comparison scale
- Cconstant-sum scale
- DLIkert scale
81In a Factorial Experimental Design you are able to measure interaction effects of independent variables.
- AVerdadeiro
- BFalso
82When you use two or more Survey Research Methods in a coordinated effort... you are using a _______.
- Aincidence rate
- Bmixed mode survey
- Cresponse rate
83What conditions are necessary for the use of observation research?
- Aneeded information must be observable
- Bbehavior of interest must be repetitive, frequent, or predictable
- Cfor human observation formats, the behavior of interest must be of relatively short duration
- DAll of the above are correct.
84Interviewer cheating is an error due to the interviewer falsifying entire interview, or parts of it.
- AVerdadeiro
- BFalso
85This type of error is due to interviewer’s mistake in recording the respondent’s answer...
- Asample selection error
- Binterviewer error
- Cinterviewer cheating
- Ddata-processing error
86This type of error is due to incorrect selection of population elements for the sample...
- Asample selection error
- Bdata-processing error
- Cinterviewer error
- Dinterviewer cheating
87Administrative error is an error caused by the improper administration or execution of the research task.
- AVerdadeiro
- BFalso
88This type of error is due to the respondent offering “researcher’s expected” response...
- Aacquiescence bias
- Binterviewer bias
- Csocial desirability bias
- Dextremity bias
89This type of error is due to the interviewer’s influencing of respondent’s answers...
- Asocial desirability bias
- Bacquiescence bias
- Cextremity bias
- Dinterviewer bias
90This type of error is due to the respondent selecting endpoint answers...
- Aextremity bias
- Binterviewer bias
- Csocial desirability bias
- Dacquiescence bias
91This type of error is due to the respondent selecting answers that other persons would view favorably...
- Aextremity bias
- Bacquiescence bias
- Csocial desirability bias
- Dinterviewer bias
92Mystery Shoppers are a (an) ___________observation research format.
- Apersonal (human)
- Bmechanical
- Cinert
- Delectronic
93In-store observation is a (an) ___________observation research format.
- Amechanical/electronic
- Bpersonal (human)
- Cinert
94Physical Trace or Artifacts are a (an) ___________observation research format.
- Apersonal (human)
- Bmechanical/electronic
- Cinert
95Audit or Inventories are a (an) ___________observation research format.
- AMechanical/Electronic
- BPersonal (human)
- CInert
96Content Analysis is a (an) ___________observation research format.
- Apersonal (human)
- Bmechanical/electronic
- Cinert
97What is the device that measures galvanic skin response, a measure of involuntary changes in the electrical resistance of the skin?
- Apupilometer
- Bpsychogalvanometer
- Cvoice-pitch analysis
98Response latency is the amount of time it takes to make a choice between two alternatives, used as a measure of the strength of preference.
- AVerdadeiro
- BFalso
99What is the name of a machine that allows one to measure what portions of the brain are active at a given time?
- AResponse Latency
- BMagnetic Resonance Imagery Device
- CPupilometer
- DPsychogalvanometer
100What term is used to denote a proportion of people who are exposed to an Internet ad who actually click on its hyperlink to enter its website?
- AClick Through Rate CTR
- BPupilometer
- CPsychogalvanometer
101This type of validity is defined as the ability of a measure to correlate with other standard measures of similar constructs or established criteria.
- Acriterion validity
- Bconstruct validity
- Cconvergent validity
- Ddiscriminant validity
102This type of validity depends on internal consistency so that multiple measures converge on a single meaning.
- Adiscriminant validity
- Bcriterion validity
- Cconstruct validity
- Dconvergent validity
103This type of validity is the extent to which individual measure' content match the intended concept's definition.
- Acriterion validity
- Bconstruct validity
- Cface (content) validity
- Dconvergent validity
104This type of validity exists when a measure reliably measures and truthfully represents a unique concept; it consists of several components including face validity, convergent validity, criterion validity, and discriminant validity.
- AConstruct Validity
- BJohn Denver
105This type of validity represents how unique or distinct is a measure; a scale should not correlate too highly with a measure of a different construct.
- Aconvergent validity
- Bdiscriminant validity
- Cconstruct validity
- Dface (content) validity
106Sampling Error arises because of inadequacies of the actual respondents to represent the population of interest
- AVerdadeiro
- BFalso
107_________ error results from some imperfect aspect of the research design that causes respondent error or from a mistake in the execution of the research....
- ASampling
- BSystemic
- CAdministrative
108Population parameter refers to some true value of a phenomenon within a population...
- AVerdadeiro
- BFalso
109A persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter...
- Apopulation parameter
- Brespondent error
- Csample bias
110A category of sample bias resulting from some respondent action such as lying or inaction such as not responding
- Arespondent error
- Bsampling error
- Cnonrespondents
111Sample members who are not contacted or who refuse to cooperate in the research...
- Anonrespondents
- Bpeople who aren't diggin it
112___________________________ is a screening procedure that involves a trial run with a group of respondents to iron out fundamental problems in survey design
- Apretesting
- Bclick rate
- Cprescreening
113______________ is a survey method that requires the interviewer to travel to the respondent's location to drop off questionnaires that will be picked up later
- Acover letter
- Bdrop off method
- Ce-mail surveys
114A cover letter is aletter that accompanies a questionnaire to induce the reader to complete and return the questionnaire...
- AVerdadeiro
- BFalso
115This a description of what time of interviewing technique: telephone interviews conducted from a central location, allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively
- Acentral location interviewing
- Brandom digit dialing
- Cself-administered questionnaires
116Item Nonresponse is the failure of a respondent to provide an answer to a survey question
- AVerdadeiro
- BFalso
117______________ bias that occurs because people who feel strongly about a subject are more likely to respond to survey questions than people who feel indifferent about it
- Aself-selection bias
- Bresponse bias
- Cextremity bias
118 These are potential respondents in the sense that they are members of the sampling frame but who don't receive the request to participate in the research...
- Arefusals
- Bno contacts
- Cnonresponse error
119These are questions in which respondents are given specific, limited-alternative responses and asked to choose the one closest to their own viewpoint
- Aopen-ended response questions
- Bfixed-alternative questions
- Csimple dichotomy questions
120A Simple Dichotomy question is a fixed-alternative question that requires the respondent to choose one of two alternatives
- AVerdadeiro
- BFalso
121________________is a fixed-alternative question that asks for an answer about general frequency of occurence
- Achecklist question
- Bfrequency-determination question
- Cmultiple choice question
- Dleading question
122__________ is a fixed-alternative question that allows the respondent to provide multiple answers to a single question by checking off items
- Aleading question
- Bfrequency-determination question
- Cchecklist question
- Dloaded question
123________ is a question that suggests a socially desirable answer or is emotionally charged
- Aleading question
- Bloaded question
- Cchecklist question
- Dfrequency-determination question
124_________ is a question that suggests or implies certain answers... it directs the user to an answer
- Aloaded question
- Bchecklist question
- Cleading question
- Dfrequency-determination question
125____________ is an introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual
- Acounterbiasing statement
- Bloaded question
- Csplit-ballot technique
126A Split Ballot technique is process of using two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing
- AVerdadeiro
- BFalso
127_______________ is a question that may induce bias because it covers two or more issues at once
- Adouble-barreled question
- Baided-recall
- Csplit-ballot technique
128Order Bias results when a particular sequencing of questions that affects the way a person responds or when the choices provided as answers favors one response over another
- AVerdadeiro
- BFalso
129____________ is asking general questions before specific questions in order to obtain unbiased responses
- Aorder bias
- Bfunnel technique
- Crandomized response technique
- Dunaided recall
130___________________ involve(s) randomly assigning respondents to answer either the question of interest or a mundane and embarrassing question
- Arandomized response techniques
- Bfunnel technique
- Csurvey flow
- Dsplit-ballot technique
131_________ is a term referring to a respondent who stops answering questions before reaching the end of the survey
- Asurvey flow
- Bbreakoff
- Cfilter questions
- Dfunnel technique
132A Filter Question is a question that screens out respondents who are not qualified to answer a second question
- AVerdadeiro
- BFalso
133____________ is the term allocated to the process of directing respondents to alternative portions of the questionnaire based on their response to a filter question
- Abranching
- Bheat map question
- Cskip pattern question
134Several similar questions of the same format all arranged in a grid format are called a ____________________
- Aindex question
- Bmultiple-grid (matrix table) question
- Cheat map question
135______________ is a graphical question that tracks the part of an image or advertisement that most captures a respondent's attention
- Aheat map question
- Bmultiple grid (matrix table) question
- Cbranching
136_______________ software allows question answers to be inserted into later questions
- APiping
- BTubing
- CFunneling
137_______________ is a tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research
- APreliminary Tabulation
- BBack Translation
- CPiping Software
- DBranching
138Back translation is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language
- AVerdadeiro
- BFalso
139_________________ is the process of describing some property of a phenomenon of interest, usually by assigning numbers in a reliable and valid way
- AConcept
- BMeasurement
- COperationalization
- DBranching
140__________________ is the process of identifying scale devices that correspond to properties of a concept involved in a research process
- AScale
- BConcept
- COperationalization
141Correspondence rules indicate the way that a certain value on a scale corresponds to a true value of a concept
- AVerdadeiro
- BFalso
142___________ scales represent the most elementary level of measurement in which values are assigned to an object for identification or classification purposes only
- AOrdinal scales
- BNominal scales
- CInterval Scales
- DRatio Scales
143__________ are ranking scales allowing things to be arranged based on how much of some concept they possess
- AOrdinal scales
- BRatio scales
- CInterval scales
- DNominal Scales
144Interval scales are scales that both have nominal and ordinal properties, but that also capture information about differences in quantities of a concept from one observation to the next
- AVerdadeiro
- BFalso
145_________________ represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities; characterized by a meaningful absolute zero
Zero represents an absence of a concept- ARatio Scales
- BNominal Scales
- COrdinal Scales
146These measures take on only one of a finite number of values
- Adiscrete measures
- Bcontinuous measures
147This type of measures reflect the intensity of a concept by assigning values that can take on any value along a scale range
- Acontinuous measures
- Bdiscrete measures
148This type of measure assigns a value to an observation based on a mathematical derivation of multiple variables
- Acomposite measures
- Bindex measures
- Ccontinuous measures
149A Summated Scale is a scale created by simply summing the response to each item making up the composite measure. The scores can be but do not have to be averaged by the number of items making up the composite scale
- AVerdadeiro
- BFalso
150_______________ is an indicator of a measure's internal consistency
- AValidity
- BReliability
151_______________ represents a measure's homogeneity or the extent to which each indicator of a concept converges on a common meaning
- AValidity
- BInternal Consistency
- CExternal Consistency
152_________________is a method for assessing internal consistency by checking the results of one-half of a set of scaled items against the results from the other half
- ASplit-half method
- BInternal Consistency
- CMixed method mode
153The most commonly applied estimate of a multiple item scale's reliability. It represents the average of all possible split-half reliabilities for a construct
- Acoefficient alpha
- Bcoefficient beta
154An enduring disposition to consistently respond in a given manner to various aspects of the world; composed of affective, cognitive, and behavioral components
- Aattitude
- Bvibe
- Cemotion
155______________________ is a measure of attitudes that consists of a series of bipolar rating scales with opposite terms on either end
- ASemantic Differential
- BLikert Scale
- CConstant Sum Scale
156____________________ is a model that constructs an attitude score based on the multiplicative sum of beliefs about an option times the evaluation of those belief characteristics
- AMulti-Attribute Model
- BBalanced Model
- CMulti-Field Model
157________________ is a measure of the amount of Internet postings that involve a specific name or term
- AConversation Volume
- BClick Through Rate
- CEye-Tracking Monitoring
158_______________ are categorical variables included in the stat analysis of experimental data as a way of statistically controlling or accounting for variance due to that variable
- ABlocking variables
- BExperimental variables
- CConditional variables
159___________ is a continous variable included in the statistical analysis as a way of statistically controlling for variance due to that variable
- ABlocking variable
- BCovariate
- CMain effect
160___________ is the experimental difference in a dependent variable means between the different levels of any single experimental variable
- AMain effect
- BInteraction effect
- CExperimental effect
161___________ is the differences in dependent variable means due to a specific combination of independent variables
- AMain effect
- BInteraction effect
- CExperimentation effect
162Experiment treatment is the term referring to the way an experimental variable is manipulated
- AVerdadeiro
- BFalso
163_____________ refers to a specific treatment combination associated with an experimental group
- ACell
- BControl Group
- CTest Units
164This occurs if the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable
- Asystematic or nonsampling error
- Bexperimentation error
- Cfunneling error
165An experimental _____________ means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable
- Aconfound
- Bdemand characteristic
- Cdemand effect
166Demand effect occurs when demand characteristics actually affect the dependent variable
- AVerdadeiro
- BFalso
167A ___________ is a device that controls the amount of time a subject is exposed to a visual image
- ATachistoscope
- BElectronic scanner
- CDumb galvo thing
168______________ involves repeated measures because with each treatment the same subject is measured
- AWithin-subjects design
- BResearch design
- CBetween subjects design
169In Between subjects design research subject receives only one treatment combination
- AVerdadeiro
- BFalso
170_______________ is a validity test of an experimental manipulation to make sure that the manipulation does produce differences in the independent variable
- AExternal Validity
- BInternal Validity
- CManipulation Check
171____________ occurs when a change other than the experimetnal treatment occurs during the course of an experiment that affects the dependent variable
- AHistory Effect
- BManipulation Check
- CCohort Effect
172____________ refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups
- ACohort Effect
- BMaturation Effect
- CHistory Effect
173_____________ occurs when some subjects withdraw from the experiment before is completed
- AMortality Effect (Sample Attrition)
- BInstrumentation Effect
- CHistory Effect
174__________ is a nuisance that occurs when change in the wording of questions, a change in interviewers, or a change in other procedures causes a change in the dependent variable
- AInstrumentation Effect
- BHistory Effect
- CMortality Effect
Informações
- Descrição
- This should help
- Autor
- Zak Alan
- Idioma
- English
- Visualizações
- 101
- Etiquetas
- Avaliação
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