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Quiz

1. Introduction to Consumer Behaviour

ella boby 11 questions

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Questions in this quiz (11)

  1. 1The free flow of information on the web has been described as:
    1. Aa vertical revolution
    2. Bhorizontal revolution
    3. Ca digital revolution
    4. Dan information revolution
  2. 2True or False? A positivist approach to research assumes causality.
    1. ATrue
    2. BFalse
  3. 3The Bon Marche, one of the worlds first shopping malls opened in what year?
    1. A1838
    2. B1520
    3. C0968
    4. D1931
  4. 4The view that consumer behaviour is socially constructed is an assumption of a _____________ approach to consumer research.
    1. Apositivist
    2. Bcollectivist
    3. Cintrepretivist
    4. Dcommunal
  5. 5A consumer who was born in an age where the internet is taken for granted is known as:
    1. AA digitite
    2. BA digital baby
    3. CA digital native
    4. DA digital responder
  6. 6Research suggests there is evidence of consumer consumption ____________
    1. Abefore the industrial revolution
    2. Bbefore the French revolution
    3. Cafter World War 1
    4. Dat the turn of the 15th century
  7. 7What laws were enacted to curb conspicuous consumption in England?
    1. AConsumption laws
    2. BExtravagance laws
    3. CSumptuary laws
    4. DSpending laws
  8. 8Which is not a positivist approach to consumer behaviour research?
    1. AFocus groups
    2. BBig data
    3. CSurveys
    4. DWeb traffic analysis
  9. 9Which statement is untrue?
    1. AConsumer are mostly irrational decision makers
    2. BInformation processing is a domain within consumer behaviour
    3. CMarketing is a sub-discipline of consumer behavior
    4. DConsumer behaviour studies how individuals dispose of products/services
  10. 10Which is not a stage in the consumption process?
    1. APost purchase stage
    2. BTransaction stage
    3. CPre-purchase stage
    4. DPurchase Stage

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Description
Consumer Behaviour Quiz on 1. Introduction to Consumer Behaviour, created by ella boby on 05/04/2019.
Author
ella boby
Language
English
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