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Chapter Four Quiz

Kyle Stefanski 10 questions

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Questions in this quiz (10)

  1. 1For the purchase of a smartphone, a third-party testing organization anticipates that many consumers use price, display, web browsing, and battery life as __________, because it tests products on these dimensions.
    1. Avalue attributes
    2. Bthe consideration set
    3. Ca cognitive cluster
    4. Dselective features
    5. Eevaluative criteria
  2. 2Comparison of a product’s performance with one’s expectations to determine a level of satisfaction is most likely to occur in which stage of the purchase decision process?
    1. Apostpurchase behavior
    2. Broutine problem solving
    3. Cproblem recognition
    4. Dinformation search
    5. Ealternative evaluation
  3. 3As a situational influence, antecedent states include
    1. Athe purpose of the purchase.
    2. Bthe amount of cash on hand.
    3. Cother people present.
    4. Dthe time of day.
    5. Ethe crowding in retail stores.
  4. 4Which of the following is a psychological influence on the consumer behavior decision process?
    1. Alearning
    2. Bpurchase task
    3. Csocial class
    4. Dantecedent states
    5. Epromotion
  5. 5Selective __________ is defined as paying attention to messages that are consistent with one’s attitudes and beliefs and ignoring messages that are inconsistent.
    1. Aperception
    2. Bretention
    3. Cacuity
    4. Dexposure
    5. Ecomprehension
  6. 6Kia Motor’s 10-year, 100,000 mile warranty is most effective at
    1. Aspeeding up cognitive learning.
    2. Bincreasing cognitive dissonance.
    3. Cincreasing experiential learning.
    4. Ddecreasing perceived risk.
    5. Eincreasing stimulus generalization.
  7. 7Using the same brand name for different products is an application of which concept from behavioral learning theory?
    1. Aselective comprehension
    2. Bselective retention
    3. Cstimulus generalization
    4. Dstimulus discrimination
    5. Eaffective formation
  8. 8To alleviate mothers’ concerns about ingredients in its mayonnaise, Hellmann’s successfully communicated the product’s high Omega 3 content, which is known to be essential to human health. This is an example of using which attitude change strategy?
    1. Achanging beliefs about the extent to which a brand has certain attributes
    2. Bencouraging the consumer to use stimulus generalization
    3. Cadding new attributes to the product
    4. Dencouraging the consumer to use stimulus discrimination
    5. Echanging the importance of attributes
  9. 9The VALS system is a(n) __________ measure of consumers.
    1. Afamily life cycle
    2. Binvolvement level
    3. Cbrand loyalty
    4. Dpsychographic
    5. Eattitude
  10. 10Important variables in the family life cycle are age, marital status, and
    1. Agender.
    2. Bincome.
    3. Cprimary motivation for purchases.
    4. Dlevel of involvement.
    5. Epresence of children.

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Description
Marketing Quiz on Chapter Four Quiz, created by Kyle Stefanski on 20/09/2019.
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English
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