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Digital Marketing
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Questions in this quiz (50)
1You recognize that individual pages on your website are accessible through multiple URLs which poses a problem for search engines when trying to decide which version to show to searchers. What is the name of the process given to helping search engines understand the correct URL for any page? Choose one from the following:
- ACanonicalization
- BSegregation
- COptimisation
- DRationalisation
2An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:
- ABlog site and micro site
- BOn-page and off-page
- COff-site and directory
- DHomepage and off-site
3True or False? Through links, search engines can analyze the popularity of websites and pages based on the number and popularity of pages linking to them, but NOT metrics like trust, spam, and authority.
- ATrue
- BFalse
4You have heard about the concept of meta tags and you understand there is a tag which makes text appear prominently when you hover over the browser tab. What is this called? Choose one from the following:
- AKeyword tag
- BTitle tag
- CDescription tag
5How should you use keywords in the body (paragraph) content of your web page?
- AAt least two or three times, including variations, without overdoing it.
- BAt least once per paragraph.
- CNone. Using keywords in the body content doesn't improve optimization.
6What is the term that describes the position of a website in organic search results? Choose one from the following:
- ARanking
- BCanonicalization
- CProminence
- DPlacement
7Select all that apply. Which of the following are examples of good link building strategies?
- ABuild a company blog; make it a valuable, informative, and entertaining resource.
- BCreate content that inspires viral sharing and natural linking
- CAll are good examples
- DBe newsworthy.
- EPurchase links on websites.
8What are the three types of search queries people generally make?
- ATransactional, Informational & Navigational Queries
- BInquisitive, Purposeful & Random Queries
- CCurious, Questionable & Fake News Queries
9You have been working on a specific campaign and you wish to measure it in some detail. You will use Google Analytics but in order to prepare the campaign properly for measurement you will also need to use another tool to assign a specific URL for the campaign. What is this tool? Choose one from the following:
- AGoogle URL builder tool
- BGoogle Keyword Planner
- CGoogle trends timeline tool
- DGoogle Webmaster tool
10True or False? Long tail keywords often convert better.
- ATrue
- BFalse
11Gaining links (to a page on your site) from pages that already rank in search engines for a particular keyword (that your page is targeting) can help your page rank higher for that particular keyword.
- ATrue
- BFalse
12True or False? The robots.txt file gives instructions to automated web crawlers visiting your site, including search crawlers.
- ATrue
- BFalse
13Fill in the blanks. It is both _______ and _______ that the process of SEO is meant to influence?
- Arelevance and competition
- Bcompetition and popularity
- Crelevance and popularity
14Select all that apply. Keyword research allows you to ____________.
- Adetermine which keywords to target
- Bremove pages from search engine indexes
- Clearn about your customers interests
- Dall the options are true
15You wish to understand how Google crawls and indexes your website and receive regular reports about any issues or problems. What tool will help? Choose one from the following:
- AGoogle Analytics
- BGoogle Keyword Planner
- CGoogle Alerts
- DGoogle Webmaster Tools
16You wish to increase online sales, which of the following options would have the most immediate return on investment when generating new sales for your business?
- AEmail marketing
- BSocial media marketing
- CMobile Marketing
- DSearch Engine Marketing (PPC)
17What is referred to when relevant search traffic has been achieved through a PPC campaign, and which then leads to completion of some pre-defined objectives? Choose one from the following:
- AAchievement
- BConclusion
- CCompletion
- DConversion
18You have been working within AdWords and you have noticed some quotation marks: " " around a key search term. What does this mean in the context of search? Choose one from the following:
- ANarrow Match
- BBroad Match
- CPhrase Match
- DMismatch
19Within Display Advertising what number does the term CPM refer to? Choose one from the following:
- ACost per match
- BCost per thousand
- CCost per click
- DCost per million
20Which Facebook tool will allow you to manage adverts most efficiently and professionally? Choose one from the following:
- AFacebook Power Editor
- BFacebook Agency
- CFacebook Insights
- DFacebook Ads Manager
21What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose one from the following:
- ACPA advertising model
- BCTR advertising model
- CCPC advertising model
- DCPM advertising model
22You would like to know what happens after a customer clicks on your ad, whether they made a purchase, signed up for your newsletter or requested more information. What AdWords feature will help you do this? Choose one from the following:
- ACall tracking
- BConversion tracking
- CCustomer tracking
- DCode tracking
23What is an ad impression? Choose one from the following:
- AWhen a user sees an ad
- BWhen a web page loads whitin a browser
- CWhen a user clicks on an ad
- DWhen an ad generates a lead or sale
24What happens when a campaign consistently meets its average daily budget?
- AYour budget will be automatically adjusted
- BAverage cost per click (CPC) bid will be lowered
- CAds in that campaign will stop showing for the rest of the billing cycle
- DAds in that campaign will show less often than they should
25What is an “impression”?
- AWhen an ad makes a good impression on a client
- BWhen a person buys a product from a site
- CWhen the ad is displayed on a page online, but not necessarily clicked on
- DWhen an ad is clicked on
26Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
- AIt helps driving affiliate sales
- BIt helps with ad placement
- CCosts of clicked links can add up quickly if not limited
- DIt is required
27Which of the following is a type of objective you can choose when setting up a campaign on Facebook?
- APage Likes
- BAll of the above
- CReach
- DEvent Responses
28How is CTR calculated?
- AImpressions/clicks*100
- Bimpressions/clicks
- Cclicks/impressions*100
- Dclicks/impressions
29Which is the most frequent display format? Choose one from the following:
- A100x50
- B150x700
- C400x200
- D300x250
30Which is the most frequent ad strategy in Twitter?
- APromoted trends
- BPromoted tweets
- CPromoted timelines
- DPromoted accounts
31You wish to engage with your email subscribers, you understand that the subject line impacts the performance of your email marketing campaign. Which of the following options typically results in the highest open rates?
- AUsing a descriptive subject line
- BUsing a feature-based subject line
- CUsing a concise subject line
- DUsing a price-based subject line
32Which one of the following would not be considered as a Key Performance Indicator (KPI) for your company Twitter account? Choose one from the following:
- AMentions
- BRe-tweets
- CPromoted tweets
- DFavorites
33You wish to use display advertising alongside other elements of your digital marketing campaign including PPC, social media and email marketing. What is this tactic or approach called? Choose one from the following:
- AAffiliation
- BCombination
- CSeparation
- DIntegration
34Which of these is the most effective metric for measuring goal completion on your website?
- AVisitors number
- BPage impressions
- CConversions
- DEngagement
35There some particular characteristics with mobile telephony and how end-users engage; always on, always checked, always acted on. What is the name marketers give to this? Choose one from the following:
- AProximity
- BImmediacy
- CAvailability
- DLocality
36There are unique opportunities for both consumers and businesses with mobile marketing. Opportunities which make it possible to pitch offers, products or coupons at a particular time and place. What is the marketing term to describe this? Choose one from the following:
- ALocation based
- BValue add
- COpportunity based
- DScenario based
37Which one of the following is the most common KPI (Key Performance Indicator) for an App. Choose one from the following:
- ADownloads
- BBounce rate
- CSession length
- DOpen rate
38Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?
- AGoogle Webmaster tools
- BAlexa
- CStatCounter
- DGoogle Analytics
39______ _____ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following:
- AMetrication Analysis
- BResearch Analytics
- CWeb Analytics
- DWeb Dynamics
40You are carrying out segmentation for your email marketing campaign. Which of the following would be considered a key advantage of segmentation? Choose one of the following:
- AIt allows you to integrate any online marketing campaign with your email marketing campaign.
- BIt allows you to personalize your message based on specific target audience characteristics.
- CIt is the method through which you split test subject lines.
- DIt allows you to track which images within the email perform best.
41Some elements of incoming mail are more likely to trigger your email SPAM filter more than others. Choose ONE of the following which is most likely to activate this filter.
- AEmail Footer
- BAttachments
- CNo Mention of Recipient Name in Body
- DLarge Word Count With Concise Paragraphs
42There are two models for payment within Facebook ads. What are they? Choose one from the following:
- APPC and CPE
- BCPL and PPC
- CCPC and CPM
- DCPE and CTR
43What is a marketing persona?
- AA repeat customer
- BThe language used across a variety of communications
- CFictional representation of a group of customers
- DSomeone who joins your mailing list
44There are two key aspects to any Search Engine Marketing (SEM) strategy; Choose the correct two from the list below:
- ASEO & PPC
- BStrategy & SEO
- CSEO & Analytics
- DPPC & Analytics
45You been advised that above all else you should be explicit and directive in your Ad copy if you wish to be effective and successful with AdWords. What is the technical way of saying this? Choose one from the following:
- AClear CPA
- BClear CPM
- CClear CTA
- DClear ETA
46What is the meaning of UX?
- AUser experience
- BLook & feel
- CUsability
- DUser expectations
47What is a landing page?
- AWhere the customer lands
- BA standalone web page created for the purposes of a marketing or advertising campaign
- CThe home page of a web site
- DA pages about airports
48In order to properly measure a goal we need to set a KPI and a KPI target
- ATrue
- BFalse
49Inbound marketing tactics
- Aaim to put a marketing message directly in front of as many people as possible in the online space
- Bare only for small businesses
- Chave to be carried out by certified professionals
- Duse online content to attract their target customers onto their websites by providing assets that are helpful to them
50There are two main types of landing pages...
- ALead generation & click Through
- BOpen and close
- CEngaged and open
- DVisual and textual
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- Quiz on Digital Marketing, created by Cristina Allen on 16/01/2020.
- Author
- Cristina Allen
- Language
- English
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