Quiz
IMC 306 Final
Questions in this quiz (62)
1In the MegaRed example you read about, what was the most critical measure of the Facebook ad campaign's success?
- ANumber of "likes"
- BSales
- CNumber of "shares"
- DUser engagement
2How much revenue did Facebook generate in 2013?
- A$1.5 billion
- B$7.9 billion
- C$79 billion
- DFacebook did not generate any revenue in 2013
- A$1.5 billion
3How much profit did Facebook make in 2013?
- A$7.9 billion
- B$0
- C$1.5 billion
- D$13 billion
4Which of the following consumer behaviors are tracked for creating a purchasing history profile?
- AOnline shopping carts
- BStore checkout scanners
- CLoyalty cards
- DAll of the above
5How long has Facebook been selling ads?
- AThree years
- BFive years
- CTen years
- DThey don't sell ads
6Facebook has how many users worldwide?
- A1.3 million
- B13 million
- C1.3 billion
- D13 billion
7How many American women over the age of 45 are on Facebook?
- A320,000
- B3.2 million
- C32 million
- D32 billion
8Mothers, the "buyers" in most typical families, spend how much more time on Facebook than other users?
- AThree times
- BFour times
- CFive times
- DSix times
9How many advertisers does Facebook currently have?
- AOne and a half million
- BTen million
- CTen thousand
- DFive hundred
10Facebook is competing with TV for advertising dollars by pushing new video ads for big marketing events like movie ads.
- ATrue
- BFalse
11Facebook accounts for how much of the total amount of time Americans spend online?
- AOne in every six minutes
- BThree of every six minutes
- CFour of every six minutes
- DFive of every six minutes
12Of Facebook;s current advertisers, most of them are:
- ALarge corporate advertisers
- BFamily-owned businesses
- CSmall advertisers
- DMedium-sized advertisers
13Facebook accounts for how much of the total amount time Americans spend on mobile?
- AOne of every two minutes
- BOne of every five minutes
- CTwo of every five minutes
- DFour of every five minutes
14How much money do advertisers spend on television per year?
- A20 million
- B200 million
- C20 billion
- D200 billion
15What is the ratio of cost (of an ad campaign, for instance) to profit?
- ARSS (Really Simple Syndication)
- B(ROI) Return on Investment
16What is a tool that allows you to receive a specific feed of information without going to that web page?
- ARSS (Really Simple Syndication)
- BSMS (Short Messaging Service)
17What is the practice that aims to improve a website's ranking in a Google (or Bing, or Yahoo) search?
- ASEO (Search Engine Optimization)
- BORM (Online Reputation Management)
18What is the service that allows electronic messages to be sent on a cellular network?
- AROI (Return on Investment)
- BSMS (Short Messaging Service)
19What is the term for understanding and influencing of the perception of an entity online?
- AORM (Online Reputation Management)
- BRSS (Really Simple Syndication)
20Which of the following is NOT a SMART objective?
- AAttainable
- BSpecific
- CTargeted
- DRealistic
- ETime bound
- FMeasurable
21Nike's digital marketing strategy led to growth in membership, but not in share prices.
- ATrue
- BFalse
22Nike's digital marketing strategy led to growth in membership but not in share prices.
- ATrue
- BFalse
23Which of the following might serve as KPIs?
- AAn increase in campaign-related "shares" or "comments" on Facebook
- BA high rate of return on customer satisfaction surveys
- CA decrease in revenue
- DAn increase in sales
- EAll of the above
24Nike's digital marketing strategy led to an expansion of their products
- ATrue
- BFalse
25Which of the following represents SWOT?
- AStrengths, Weaknesses, Opponents, Threats
- BStrategies, Weaknesses, Opportunities, Threats
- CStrengths, Weaknesses, Opportunities, Threats
- DStrengths, Weaknesses, Opportunities, Tactics
26Which of the below links does NOT have a "friendly" URL?
- ANike Football: http://vine.co./nikefootball
- BNike: https://vine.co/u/9347324974872
- CNike: https://twitter.com/nike
- DThey all have friendly URLs
27Which of the following is not one of the "five Ps" of marketing?
- AProducts
- BPrice
- CProficiency
- DPlacement
- EPromotion
28Search engines such as Google are capable of reading images, audio and videos just as easily as text.
- ATrue
- BFalse
29When adding a link to a blog post or any online text, it's best to leave the URL visible rather than hyperlink it from any keywords/anchor text
- ATrue
- BFalse
30Which of the below constitutes a Call to Action, or CTA?
- ASign up for our newsletter
- BTake advantage of our sale
- CEnter our sweepstakes
- DPost a photo and instagram
- EAll of the above
31The keywords added to a blog post's meta data are called
- AWidgets
- BTags
- CCategories
- DRSS
32HTML tags and hashtags are the same thing
- ATrue
- BFalse
33Chipotle says its videos are about "values integration." What values are they specifically espousing?
- AFair employment practices
- BBuying local
- CVegetarianism
- DSustainable farming practices
34Which of the following factors play a dominant role in the search algorithm for videos?
- AVideo views
- BAge of video
- CShares
- DSubscribers
- EAll of the above
35All the reports written about the Chipotle video in the news media could be considered:
- ATraditional advertising
- BPaid media
- CMovie reviews
- DEarned media
- EA product pitch
36Enabling sharing is a great way to increase video views, but it won't help with search results
- ATrue
- BFalse
37Inbound links, or hyperlinks from other sites linking back to your video, help increase video views but don't improve search engine results
- ATrue
- BFalse
38Multiple video views can come from one user
- ATrue
- BFalse
39Press coverage for "The Scarecrow" netted how many impressions?
- A12,000
- B31,000
- C11 million
- D126 million
- E500 million
40The length of your video channel's playlist does not have any impact on a particular video's search engine results
- ATrue
- BFalse
41Of the many factors that contribute to whether or not a video "goes viral" mark the one below that the Chipotle videos does not adhere to
- AAddress a current or currently trending topic
- BMake it enticing
- CMake it remarkable
- DMake it shareable
- EMake it short
- FMake it unique
42Which of the following components are evaluated on a keyword and key phrase level by the search engine spiders. (Check all that apply)
- ATags
- BPlaylist additions
- CInbound links
- DShare buttons
- EEmbeds
- FTitles
43If a video is outdated, it is still just as easily found through a search engine
- ATrue
- BFalse
44Chipotle integrated what other marketing products with their animated videos?
- Asustainable agriculture information app
- Ba comedy series that aired on Fox TV
- CBurritos
- DiTunes video game app
45Chipotle's message is meant to distance the company from whom?
- AChick-Fil-A
- BTaco Bell
- CMcDonald's
- DStarbuck's
- EPanera
46Where did Chipotle's short animated film "Back to the Start" first appear?
- Aon TV during the superbowl
- Bon tv during the academy awards
- Con Youtube
47Search advertising on Google is based on the results of auto-complete
- ATrue
- BFalse
48Which of the below Facebook advertising options shows up in your connections' news feeds when you interact with that brand's Facebook page?
- AFacebook ads
- BFacebook engagement ads
- CSponsored stories
- DPromoted posts
49Which of the below is NOT an example of common display advertising types online?
- ABanner ads
- BPop-up ads
- CWallpaper ads
- DFloating ads
- EInteractive graphics
50It is possible to prevent your web browser from tracking your movements online and collecting data to be sold to advertisers.
- ATrue
- BFalse
51When creating a search advertising campaign, you should be careful not to use commonly misspelled versions of the keywords you're targeting.
- ATrue
- BFalse
52Which of the below are critical to keyword placement for search engine optimization?
- ATitle
- BBody content
- CIn the web address
- Din the meta description
- EIn the tags
- Fall of the above
53Email marketing campaigns should always have a strong call to action
- ATrue
- BFalse
54With email marketing, it possible to measure how your open rate compares with a competitor's.
- ATrue
- BFalse
55Using a "teaser" in the subject line of an email marketing campaign is a good way to improve your open rate, regardless of whether that's what your email is actually about.
- ATrue
- BFalse
56When an email doesn't make it to the intended recipient because of a "soft bounce" that email address should immediately be removed from the house list.
- ATrue
- BFalse
57Email marketing can deliver the best ROI of any digital marketing tactic
- ATrue
- BFalse
58A company's "house list" of emails is a database that must be purchased from a third party.
- ATrue
- BFalse
59The "opt-out" link should be placed in the footer area of an email so as to discourage readers from unsubscribing.
- ATrue
- BFalse
60The subject line of an email marketing campaign must be shorter than 140 characters
- ATrue
- BFalse
61It is standard practice to send emails using HTML
- ATrue
- BFalse
62When an email doesn't make it to the intended recipient because of a "hard bounce" that email address should be removed from the house list.
- ATrue
- BFalse
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- Description
- IMC 306 Marketing Final
- Author
- vwmayo
- Language
- English
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