Quiz
Marketing in the 21st Century - Chapter 1 Practice Quiz
Questions in this quiz (15)
1Which activity is a central aspect of the definition of marketing?
- AManufacturing
- BOutsourcing
- CThe exchange process
- DSelling
2During the production era of marketing,
- Abusinesses increase supply to keep up with demand.
- Bresearch becomes necessary to determine consumer desires and needs.
- Cconsumer research and analysis are integrated into
all efforts. - Dbusiness manufactures and sells products without
first determining consumer desires.
3The current era is known as the
- AInternet era.
- Bmarketing company era.
- Cpost-industrial era.
- Dsales era.
4A value-based philosophy is a key component of
- Abarter.
- Ba selling philosophy.
- Cmass marketing.
- Dthe marketing concept.
5A consumer orientation does not usually focus on
- Amarket needs.
- Bproduction capability.
- Cplanning.
- Dgoals.
6Although the marketing concept enables an organization to analyze, maximize, and satisfy consumer demand, it should be realized that the concept
- Ais only a theory.
- Bdoes not apply to nonprofit organizations.
- Cis only a guide to planning.
- Dis unnecessary in a competitive marketplace.
7The last step for a firm that practices a marketing philosophy is
- Afeedback.
- Bconsumption.
- Cconsumer satisfaction.
- Drelationship marketing.
8Customer service activities are
- Aunidentifiable, but relatively tangible.
- Bunimportant to consumers.
- Cidentifiable, but relatively intangible.
- Dunrelated to the success of goods and services.
9Workers can “break the rules” to honor customer requests with
- Amotivated marketing.
- Bemployee empowerment.
- Ca selling philosophy.
- Dpower selling.
10Which statement is incorrect?
- ACustomer service has a large effect on customer
satisfaction. - BConsumers today have many mechanisms by
which to complain. - CConsumers today are more satisfied with customer
service than ever before. - DEmployee empowerment often leads to greater
customer satisfaction.
- ACustomer service has a large effect on customer
11The degree to which there is a match between customer expectations and the actual performance of a good or service is known as
- Acustomer service.
- Bconsumer marketing.
- Cmarketing functionality.
- Dcustomer satisfaction.
12Which statement about relationship marketing is correct?
- AIt places an emphasis on customer loyalty.
- BIt is short-run oriented.
- CIt cannot be conducted with final consumers.
- DIt is not a good policy for nonprofit organizations.
13According to some estimates, marketing costs can be as high as what percentage of a firm’s sales?
- A10 percent
- B20 percent
- C40 percent
- D50 percent
14Basic marketing functions
- Acan be eliminated in most situations.
- Bare usually performed by one party.
- Ccan be organized with only direct marketing.
- Dcan be shifted and shared.
15Marketing directly to customers would often require a company to
- Aseek a marketing specialist.
- Bmake or sell complementary products.
- Celiminate many marketing functions.
- Dshare distribution of high-volume sales items.
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- Chapter 1 Practice Quiz
- Author
- cdimock
- Language
- English
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