Marketing in the 21st Century - Chapter 1 Practice Quiz

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Quiz by cdimock, updated more than 1 year ago
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Chapter 1 Practice Quiz

Resource summary

Question 1

Question
Which activity is a central aspect of the definition of marketing?
Answer
  • Manufacturing
  • Outsourcing
  • The exchange process
  • Selling

Question 2

Question
During the production era of marketing,
Answer
  • businesses increase supply to keep up with demand.
  • research becomes necessary to determine consumer desires and needs.
  • consumer research and analysis are integrated into all efforts.
  • business manufactures and sells products without first determining consumer desires.

Question 3

Question
The current era is known as the
Answer
  • Internet era.
  • marketing company era.
  • post-industrial era.
  • sales era.

Question 4

Question
A value-based philosophy is a key component of
Answer
  • barter.
  • a selling philosophy.
  • mass marketing.
  • the marketing concept.

Question 5

Question
A consumer orientation does not usually focus on
Answer
  • market needs.
  • production capability.
  • planning.
  • goals.

Question 6

Question
Although the marketing concept enables an organization to analyze, maximize, and satisfy consumer demand, it should be realized that the concept
Answer
  • is only a theory.
  • does not apply to nonprofit organizations.
  • is only a guide to planning.
  • is unnecessary in a competitive marketplace.

Question 7

Question
The last step for a firm that practices a marketing philosophy is
Answer
  • feedback.
  • consumption.
  • consumer satisfaction.
  • relationship marketing.

Question 8

Question
Customer service activities are
Answer
  • unidentifiable, but relatively tangible.
  • unimportant to consumers.
  • identifiable, but relatively intangible.
  • unrelated to the success of goods and services.

Question 9

Question
Workers can “break the rules” to honor customer requests with
Answer
  • motivated marketing.
  • employee empowerment.
  • a selling philosophy.
  • power selling.

Question 10

Question
Which statement is incorrect?
Answer
  • Customer service has a large effect on customer satisfaction.
  • Consumers today have many mechanisms by which to complain.
  • Consumers today are more satisfied with customer service than ever before.
  • Employee empowerment often leads to greater customer satisfaction.

Question 11

Question
The degree to which there is a match between customer expectations and the actual performance of a good or service is known as
Answer
  • customer service.
  • consumer marketing.
  • marketing functionality.
  • customer satisfaction.

Question 12

Question
Which statement about relationship marketing is correct?
Answer
  • It places an emphasis on customer loyalty.
  • It is short-run oriented.
  • It cannot be conducted with final consumers.
  • It is not a good policy for nonprofit organizations.

Question 13

Question
According to some estimates, marketing costs can be as high as what percentage of a firm’s sales?
Answer
  • 10 percent
  • 20 percent
  • 40 percent
  • 50 percent

Question 14

Question
Basic marketing functions
Answer
  • can be eliminated in most situations.
  • are usually performed by one party.
  • can be organized with only direct marketing.
  • can be shifted and shared.

Question 15

Question
Marketing directly to customers would often require a company to
Answer
  • seek a marketing specialist.
  • make or sell complementary products.
  • eliminate many marketing functions.
  • share distribution of high-volume sales items.
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