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ENT I 3.01 & 3.02 Quiz
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Questions in this quiz (6)
1Proctor and Gamble's decision to offer different types of soaps in a wide range of prices is an example of which strategy?
- ADirect marketing
- BMarket segmentation
- CGeographic segmentation
- DIndustrial marketing
2Marketing strategies are designed and implemented for the overall purpose of which action?
- AChanging the image of the business
- BImproving management techniques
- CAchieving planned goals
- DIncreasing business profits immediately
3Which is a consideration in the place element of marketing?
- AOffering warranties or guarantees
- BChoosing distribution channels
- CUsing sales promotion
- DExtending credit to customers
4Companies have been forced to pay more attention to the specific needs of consumers because of which factor?
- AMerchandising
- BAdvertising
- CAutomation
- DCompetition
5Before producing and selling a product, which action should marketers do first?
- ASet up a promotional plan
- BSelect a channel of distribution
- CIdentify the market for the product
- DDetermine the price of the product
6When sellers offer one-size-fits-all products that will appeal to most buyers, they are using which strategy?
- AMarket segmentation
- BMass marketing
- CMass production
- DDemographic segmentation
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- ENT I 3.01 & 3.02 Quiz
- Author
- Chad Collins
- Language
- English
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