ENT I 4.03 Quiz

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ENT I 4.03 Quiz
Chad Collins
Quiz by Chad Collins, updated more than 1 year ago
Chad Collins
Created by Chad Collins over 7 years ago
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Resource summary

Question 1

Question
Which is a characteristic of a pure services?
Answer
  • Uses plain, inexpensive packaging
  • Most often uses product bundling strategies
  • Does not include a tangible product
  • Does not include product guarantees

Question 2

Question
Effective product or service management help businesses to perform which action?
Answer
  • To barter
  • To prospect
  • To compete
  • To recruit

Question 3

Question
When considering a new product for a company, Tom decided to introduce a product in only three states for a six-month period. Which action did he perform?
Answer
  • Product development
  • Feasibility analysis
  • Commercialization
  • Test marketing

Question 4

Question
Product or service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to which possibility?
Answer
  • Government oversight
  • Competitors only
  • Market opportunities
  • CEO wishes
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