ENT I 4.05 Quiz

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ENT I 4.05 Quiz
Chad Collins
Quiz by Chad Collins, updated more than 1 year ago
Chad Collins
Created by Chad Collins about 7 years ago
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Resource summary

Question 1

Question
If the XOB Company wants to emphasize the advantages of its product in comparison to similar products in the marketplace, it should position its product in relation to which factors?
Answer
  • Competitors
  • Consumers
  • Markets
  • Applications

Question 2

Question
When a business presents a service to the marketplace by emphasizing its economic value, the business is positioning the product on the basis of which factors?
Answer
  • Benefits
  • Price
  • Features
  • Competitors

Question 3

Question
When a business emphasizes the environmental friendliness of a product, it is positioning the product by focusing on which factor?
Answer
  • Price
  • Competition
  • Attributes
  • Reliability

Question 4

Question
When a business emphasizes the degree of excellence for a product, it is positioning the product by which factors?
Answer
  • Competition
  • Consumers
  • Markets
  • Applications
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